Recent Content
Job Seeker: Senior Lifecycle Marketing and CRM Manager
Hello Braze Community, I'm Chez, a seasoned Braze specialist with experience dating back to the AppBoy days. With over 10 years as a Lifecycle/CRM Marketer, I've developed comprehensive expertise across the platform's evolution and marketing automation landscape. Key highlights of my experience: Deep expertise in Braze implementation and strategy 10+ years in Lifecycle Marketing and CRM End-to-end campaign management and optimization Data-driven approach to customer engagement and retention I operate through my own consulting company, which keeps things simple and straightforward for both parties - from contracts to taxes. Based in Bulgaria with my family, I'm exclusively seeking 100% remote opportunities. While I'm located in Europe, I'm flexible with working hours to collaborate effectively with teams across different time zones and have done so successfully for the last 5 years. You can explore my full professional background on LinkedIn (https://www.linkedin.com/in/lachezar-hristov/), or reach out directly at lachezar.hristov.bg@gmail.com to discuss potential opportunities. I'm happy to share my detailed CV and chat. Best regards, Lachezar (Chez)
Hiring: CRM Campaign Manager
About the job Would you want to work as a CRM Campaign Manager in an entrepreneurial and international environment? For decades, parking was a hassle. Then in 2008, ParkMobile launched with a simple goal: make parking easier. In 2021, EasyPark Group acquired ParkMobile. EasyPark Group has a unique market coverage with a presence in over 80 countries and over 6,000 cities. Our team is committed to creating tech-based solutions that power smart mobility and make parking hassles of the past obsolete. We create innovative solutions connecting parking and mobility ecosystems, eliminating friction while maximizing convenience and efficiency. At ParkMobile we offer agile frameworks and incentives for innovators and problem solvers, all at the perfect spot for work and play at the heart of midtown Atlanta and we are experiencing exciting growth. We’re looking for more people to join our team and help shape a product used by more than 38 million people. The Role – What You’ll Be Doing You will be part of a growing team that is highly appreciated within the entire organization where you will contribute by implementing plans and managing projects as well as participating in weekly stand ups and syncs to ensure continuous success. The primary stakeholders for this role are the distribution and product teams at ParkMobile but you will also collaborate with other functions and teams globally to create the best customer experience possible. In this role you will also: Plan and deliver CRM Marketing campaigns and service communication across push, in-app, SMS and email in collaboration with our stakeholders cross the company to improve our business results and address strategic priorities. Making campaign analysis and presenting results to the relevant stakeholders in the organization as well as follow up with clear actions to optimize future re-runs. Contribute to and execute on our CRM strategyIncorporate content strategies in campaigns to drive user engagement. Plan out needed personalization and dynamic content for all portions of the campaign across multiple channels. Structure A/B and/or multivariate tests to optimize campaigns. Be a customer advocate within Parkmobile, ensuring the highest quality interactions with the user across all lifecycle channels. Is this you? You thrive in an environment where you will have the opportunity to contribute on a high level, where your input is valued, and where you together with others will build and develop the CRM ways forward through a curious and strategic manner. You are experienced within the field and have a good understanding of working towards the B2C segment and the impact CRM has. You have been working close to product and product teams, and are tech-savvy. Previous experience with working in Braze, Looker and Mixpanel is considered a plus. You have an educational background in Economics or Marketing and have excellent English communication skills. This role is based in Atlanta. Life at ParkMobile At ParkMobile, we aim to build an inclusive culture where differences are used to inform better creative, strategic, and business decisions. We actively seek diversity of backgrounds, education, beliefs, and ways of thinking. We look to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. ParkMobile is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe in work/life balance. Seriously. Our team members' well-being is just as important to us as their work. We are humans first, employees second. We offer a ton of competitive perks, including: Unlimited PTOMedical, dental and vision coverage401K MatchingCasual DressPaid Parental LeaveLearning and Development OpportunitiesPet InsuranceCompany Community Service Events At the start, we just wanted to make parking easier. Today, we’re the leading provider of parking solutions in the U.S. and it’s our mission to power smart mobility for every driver and vehicle, everywhere. Apply here: https://www.linkedin.com/jobs/search/?currentJobId=4137545969&keywords=Parkmobile%20crm&origin=BLENDED_SEARCH_RESULT_NAVIGATION_JOB_CARD&originToLandingJobPostings=4137937793%2C4116146482%2C4125054300%2C4131144273%2C4127794718%2C4137545969%2C4124182502
Available ASAP: CRM/Lifecycle Manager
Hi, I am currently in the market looking for my next CRM/Lifecycle contract role. 10 years' experience across CRM core areas including strategy, lifecycle, automation, segmentation and campaign management. Strategic CRM thinker at heart. Very keen advocate of Braze platform spanning two different roles, including migration & full implementation. My main industry experience is in financial services (+7 years') including trading, investing and banking. Here's my profile: https://www.linkedin.com/in/steven-pearson-666b75101/ And my CRM blog via Substack: https://crmbitesblogbysteven.substack.com/ Get in touch if you're interested to chat: s.pearson@stvp-consulting-ltd.co.uk or call me on +44 (0)7874741991B2B2C Lifecycle Marketing Manager Role Open at Health Tech Start-Up
The Engagement Marketing team is seeking a results-driven Lifecycle Marketing Manager to take full ownership of our B2B2C digital marketing vertical. This role requires a strategic thinker with expertise in user engagement and lifecycle marketing. You will lead the planning, execution, and optimization of our enrollment and engagement campaigns through Braze, ensuring they are data-driven, visually compelling, and customer-focused. Apply here!Referral Strategy
Hello Braze Community! I’m currently working on creating a referral strategy to drive new user acquisition through our most engaged users. I’d like to start a thread with all of you to gather inspiration and discuss different flows we could implement. So far, I’ve identified the following key moments: After a user gives a high rating in our review After a purchase Targeting our most engaged users After a user completes an “aha moment” in our app What do you think? Which strategies have you implemented to carry out a referral strategy. Best regards, Sergio
Multi-screen survey in app message
Hi there! I am trying to create a multi-screen in-app message with a survey that has 5 questions. 4 questions have a multiple choice answers and 1 is open-ended text. The ideal flow is that the next question is immediately displayed once a user answers a question. Everyone will see the same 6 questions (aka they don't need to be dynamic based off their answers). Does anyone have any tips here? I can only find the option for simple surveys in braze and no option for multi-screen/question. Thanks! BiancaJob seeker: looking for CRM/automation/customer journey gigs!
Bonfire community! I'm grateful to have had the opportunity to own all CRM functions at my last job - automation, campaigns, SMS, segments, tagging, etc - it was at a mortgage company that unfortunately didn't survive and I was laid off. I want to continue on the path of CRM/customer engagement and create larger scale canvases using Braze...while I've no working experience with this specific platform, I have transferrable skills and have obtained status of the Braze Certified Practitioner. Does anyone have any advice for someone at my level, with 3 years experience and a proven track record, looking to grow my career at a company that uses Braze or similar tools? If you're hiring and interested in learning more about my background, please send me a connection request! https://www.linkedin.com/in/terry-gaylord/
Interested in a Women in CRM Sydney group?
Hi everyone! My name is Meg, I am a Kiwi based in Sydney, and I wondered if any women would be interested in a CRM group? I heard from our account executive that there was a UK group made a few months ago, and it's been great for women to connect in the industry. I am just recently back using braze after using two years of using different platforms and I am so excited to be back in the platform and to be apart of this community again. Lovely to meet you all and I hope we can connect :) -MegAsk Me Anything: Maximize Your Messaging Using WhatsApp
What’s up with WhatsApp? Find out on February 13 at 9am PT/12pm ET during an Ask Me Anything with Senior Product Marketing Manager, Lexie Haggerty at Braze. Braze research found that 47% of marketers are using or plan to use WhatsApp to engage their customer – outpacing even traditional channels like email. This AMA is open to all your WhatsApp inquiries, whether you’re a seasoned user or just curious about the channel. Ask Lexie about... The new use cases unlocked by WhatsApp Tips for integrating WhatsApp into your customer engagement strategy Potential future developments for the WhatsApp channel And more! How it will work This event takes place entirely in the Ask Me Anything on Bonfire, and does not have a virtual video component. Make sure you've joined Bonfire and confirmed your email. Make sure you're following the AMA board so that you get notified of new discussions and replies. Starting the day before the event, you can post questions for the AMA hosts. Please start a new discussion for each new question. The AMA hosts will be answering questions live in the thread during the time of the event. You can reply in-thread, too! Time for new questions will end at the time the event ends.
