Recent DiscussionsMost RecentMost ViewedHow do you handle putting more data into Braze from customer DB vs costs of data points? I'm trying to balance a relevant, complete data set that the marketers can use with the costs and complexity of too much data in Braze. Thoughts? Can you tell us more about your ability to work cross-functionally at Spark Networks? We look at brands’ technological and organizational maturity through the Braze Customer Engagement Index (CEI). One of the things that sets Ace (most mature) brands apart is their ability to meet cro...Can you tell us a little bit about your team structure at Spark Networks? Tell us about how you break down the Lifecycle team at Spark Networks amongst the different brands within the portfolio dating apps. Can you tell us a bit more about how you're using AI at Spark Networks? Do you use AI in generating images, QA’ing content or any AI-powered predictive analytics? Kicking off the AMA on the 2025 CER with Spark Networks daphne , thanks so much for agreeing to host our Ask Me Anything diving into the fifth edition of the Global Customer Engagement Review. Can you tell us a little bit about what you do at Spark Networ...What trend from this year's CER resonates with you? As a marketing leader who has led teams using Braze at multiple companies, which trend from this year’s CER most resonates with you and why? Can you tell us about your priorities for 2025? You’re relatively new to the Spark Networks team. What are your top priorities for the rest of 2025? Tell us about different content you use to draw your audience in at Spark Networks Have you used any humor, pop culture, memes and/or relevant news in recent campaigns to draw your audience in? Let's discuss personalizing messaging based on customer data and preferences One of the solutions highlighted in this year’s CER is to build deeper connections with customers by balancing technology and content. What are some of the ways you personalize messaging based on cus...WhatsApp Use Cases & Target Demo I'm excited to learn more about the use cases for WhatsApp. I'm also curious who the target demo is for this platform?! Also I am a novice WhatsApp user so I suppose I'd be curious to know how busine...
