Recent DiscussionsMost RecentMost ViewedWhatsApp Use Cases & Target Demo I'm excited to learn more about the use cases for WhatsApp. I'm also curious who the target demo is for this platform?! Also I am a novice WhatsApp user so I suppose I'd be curious to know how busine...Customer Initiated Conversations One more question from my side. If we manage to drive our customers to start a conversation with us, will this conversations be charged by braze and fall into the conversation package OR are these ...How do you recommend handling inactivity on WhatsApp How do you recommend handling inactivity through this channel, when the user accepts the conversation, but abandons it? Tips for teams just getting started using WhatsApp? Do you have any tips for teams just starting to use WhatsApp as a channel? Any mistakes you see when launching WhatsApp programs? What is one mistake that you see brands making when they first launch their WhatsApp program? WhatsApp opt-in campaigns We know that the channel requires customers to collect opt-ins before sending marketing messaging to users. Can you outline some of the best practices marketers should keep in mind for WhatsApp opt-i...Tips for building a WhatsApp list? Given that WhatsApp is a newer channel for a lot of brands, what guidance would you give to marketers looking to build their WhatsApp list? KPIs to measure WhatsApp success What KPIs do you use to measure the success of a WhatsApp campaign? Tell us about an effective channel mix What channels combine best with WhatsApp for an effective channel mix? Do you see less use of other channels once you've added WhatsApp into the mix? Are there traditional channels like email or push that brands “replace” or use less of when adding WhatsApp to their mix? How do you recommend avoiding cannibalization?
