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Recent Content
How to Use the standard user attribute in the Connected audience object filter
from the API side, I followed the document here to create an audience filter and send a message to the audience after this filter. But the document only mentions using custom attributes: { "custom_attribute": { "custom_attribute_name": (String) the name of the custom attribute to filter on, "comparison": (String) one of the allowed comparisons to make against the provided value, "value": (String, Numeric, Boolean) the value to be compared using the provided comparison } } also can I use standard user attributes, like `country` for example: { "attribute_name": "country", "comparison": "equals", "value": 'VN' }, I think Braze does support this, it's just missed from the document side, right? Thank you sou much
Campaign interaction date & time data for users
Hi all I haven't specifically stored data for the campaign interaction date and time, but I believe this information might be available elsewhere in Braze. Can anyone guide me on how to retrieve the date and time when users viewed my in-app message? I’m looking for this data for all users who interacted with it. Any help would be greatly appreciated!
iOS 18.2 Redesign Mail App
With apple new update on categorizing, and enhancement to their email app in iOS 18.2 releasing in December. The new Mail comes with smart categories. The app will use on-device processing to sort the user’s emails into Primary, Transactions, Updates, and Promotions. Things like receipts and order confirmations will be sorted into Transactions, newsletters and social media notifications will get sorted into Updates, whereas ads and marketing will get sorted into Promotions. There’ll also be a tab with All Mail, where you can see everything in chronological order. What are some approaches and strategies we can take on as marketers for this iOS update?
one-click unsubscribe header impact on unique CTR?
Hi! How are y'all calculating meaningful CTR (unique clicks minus unsub) in Braze now that a click on the one-click unsubscribe header counts in the unsub count, but not as a unique click? Basically it's making our meaningful unique clicks look softer YoY given one-click unsub was implemented in early 2024. Appreciate any thoughts/guidance. TY!New Braze YouTube Resource!!
Hey everyone! I'm excited to share that my team at Covalent Marketing (a trusted Braze consulting and services company), has just launched a series of new YouTube videos... Braze Bites. These resources cover essential topics and practical use cases for Braze users at all levels, in quick digestible videos. Check them out, and let us know if you find any of the videos helpful—or if there are other topics you’d like to see us cover! https://www.youtube.com/@CovalentMarketingAutomatic Campaign/Canvas Shutdown
Hello Braze Bonfire Community, i have the following question: we are currently evaluating the possibilities of an automatic campaign shutdown in the case of a data transfer error from our internal sources to braze. We have an alarm that notifies us if the data transfer to Braze fails. Currently, in this case, the Braze campaigns are manually stopped by the CRM Managers. But we would like to automate this process. All Braze campaigns/canvases should be automatically stopped at the alarm. Unfortunately Braze currently does not offer a suitable solution, but maybe you have an idea? Is there a suitable workaround to stop Campaigns/Canvases automatically in that special case? Thanks for your help!BFCM Deliverability
What has two legs, a buttery sheen, and is stuffed? That's right, it's ME! We went out for a fancy dinner last night to celebrate our 11th wedding anniversary and I'm still full, please send help. 😫 If you were thinking more along the lines of a delectable turkey as pictured here, you're also right. There are no losers here (certainly not until January anyway, when the diet/gym emails go hard)! You know what else gets stuffed at the holidays, besides me, and turkeys? Inboxes! With gift-giving reaching its annual climax and retailers closing out Q4, inventory is moving fast. Consumers want deals, businesses want dollars, and mailbox providers want safe, secure inboxes for all. So, how can you satisfy everyone when you're not a tasty, tender turkey?! 🦃 Make a plan! Just like your feast needs a menu, your holiday sends need a schedule. Who will you be sending to? How often? Are you confident in the data and content, or should you test first? How much mail are you going to send, and can your reputation support it? You may need to gradually warm up to higher volumes, so build that buffer into your calendar. 🍠 Exercise caution when experimenting. One Thanksgiving, my dad debuted a new cranberry recipe. More relish than sauce, it leaned hard into savory territory, even containing horseradish. Guests were appalled, Dad was sad, and we were basically cranberryless. Don't follow in my dear ol' dad's footsteps! Your subscribers have more mail and less time these days; make it easy for them to recognize you, interact with your messaging, and move on. If you want to take a crack at new content, switch up subject lines, or get sassy with segments, do so sparingly. A misstep now could be costly, and take weeks to recover from. We forgave Dad, but we didn't forget. Even now, decades on we still ask if he needs any horseradish for his cranberries. 🫛 Give 'em the good stuff (and nothing else). Subscribers expect a lot from their emails, especially now! Send your biggest discounts, break out your brand's best jokes, and use those unique images! If you don't have anything new or exciting to say, then keep it short and sweet. Do you really need to send every day? Let alone multiple times per day? Email is asynchronous--if people don't see your message immediately after you send it, it's still there waiting for them to interact with! The more you send, the more opportunities people have to engage with or ignore you. Inbox placement is based heavily on prior recipient reaction, so if your mail is regularly discarded or disregarded, you could harm your reputation more than you've helped your sales goals. 🥧 Reconcile with your results. What did you try, and how did it work? Did increasing your volume hamper your open rates, or increase your sales? Both?! Did customers complain about receiving more mail, or did they contentedly click regardless of the increased contact? What does this teach you for the immediate future, or next year? _________ Want to talk turkey about holiday sends? See you tomorrow at our AMA!
