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Learn the ins and outs of every channel that Braze supports—from email, SMS, and WhatsApp to in-app messages, push notifications, paid media, and more.
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Trying to implement winning strategies? Bring your questions about A/B testing, optimization with BrazeAI™, and creative personalization here.
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Find answers and ask questions about our 100+ turnkey partner integrations, customizable SDKs, APIs, cloud data ingestion, and more.Recent Content
Personalized Copy/Paste Function in In-App Message
I'm new to Braze and want to learn how to integrate a personalized copy/paste function within an in-app message. For context: my company is looking to trigger this message on our website after a user completes a specific action. This action involves the user making their own custom URL using our website, so we want to include a message pop-up that invites them to copy and paste their link to share. I'm assuming this would involve the use of personalization + the campaign builder? Are there any tutorials or tips on how I can accomplish this? Thanks!!Braze Connected Content Deep Dive (W/ Cat Facts!)
Cat Facts are back! There's so many cool use cases for Connected Content, and if you want to get started with some practice right away, the Free Public Cat Fact API is our go to! In this video, we test what happens if we use a broken URL, and where we can get some more error insights inside the Braze Dashboard. Did you know? - All cats need taurine in their diet to avoid blindness. Cats must also have fat in their diet as they are unable to produce it on their own. - Relative to its body size, the clouded leopard has the biggest canines of all animals’ canines. Its dagger-like teeth can be as long as 1.8 inches (4.5 cm). - Despite imagery of cats happily drinking milk from saucers, studies indicate that cats are actually lactose intolerant and should avoid it entirely.
Help with Integrating Purchase Events from Website + POS into Braze
Hi Braze Community 👋 I’m currently learning how to set up Braze for our brand, and I’d love some guidance around handling purchase events. We collect purchase data from both: Website/App (via SDK), and In-store POS systems (via API). Questions: Is it best practice to log all of these transactions as a single purchase event in Braze, using the same event name and consistent properties (e.g. product name, price, source)? If we combine these sources, will that impact how revenue is calculated or how we segment users based on purchases (e.g. online vs. in-store)? What’s the recommended way to do this? Should we include something like a purchase_channel property to distinguish the source (e.g. POS vs Online), and are there any best practices for sending purchase data from a backend API to Braze? I want to make sure this setup will support accurate revenue attribution and flexible segmentation for future journeys and reporting. Really appreciate any advice or examples you can share 🙏 Best regards, HernandoResurrected Users
Hi 👋🏻 I’m trying to build a segment of resurrected users — people who are active today but were inactive for the past 30+ days before that, so in other words: Users who have returned today after not using the app for at least 30 days. I tried using the Last Used filter with: Last Used < 1 day ago (for activity today) AND Last Used > 30 days ago (for inactivity before that) But Braze doesn’t seem to allow both to be true at once — since Last Used only holds the most recent value. We don’t have custom events like session_start or app_open to work with, so I’m wondering: Is there a way to build a dynamic segment (not using Canvas as I want to show how this segment grows) that can capture users who were inactive for 30+ days and have now come back? Thanks in advance — appreciate any tips or creative workarounds!Braze Tutorial: How To Send A 6-Month Renewal Reminder Email
Happy Friday everyone! A fun video we made last week on how to send a 6-month reminder email. Understanding the date filter and unix time really unlocks SO many different time-related use cases. And while it still feels hacky… “abort everyday except one” is still the solution for many use cases also 🙏🏻 Let us know any questions!
Integrate Push primer in mobile app
I’m working on integrating the push primer as part of our app's notification flow. The requirement is to trigger the push primer just before the native OS permission prompt appears, for both Android and iOS. Currently, it’s not working as expected. Could someone guide me on: What specific configuration is required in Braze to enable this behavior?Are there any code changes needed in the app to support the push primer flow? Just for context: The Braze SDK is already integrated in our codebase. We are successfully receiving push notifications, so the base integration seems fine.
Email Clipping in Gmail Help
Hi Brazers, I’m hoping to get some advice on an issue we’re running into with email clipping - particularly in Gmail. We're noticing that some of our emails are being clipped, and from what I understand, this typically happens when the total size of the email exceeds Gmail’s 102KB limit. Our email builds often go over 150KB, which seems to be a key factor - though I’m wondering what other factors might also impact clipping? We use Braze’s Drag & Drop builder, not HTML, and I’m aware this approach can introduce additional micro-filler HTML for formatting - which may bloat the final size of our emails. Has anyone else experienced this, and do you have any recommendations for reducing the email size when using Drag & Drop? Any tips to better manage email size and prevent clipping would be greatly appreciated. Thanks in advance!
Search Function
Is anyone else baffled by how bad the search function is specifically when searching email templates. I can copy and paste the exact email template name into the search bar and it still wont pull up just that one email. It looks like it finds anything with any word in it that matches my search. Surely there is a workaround to make this not awful right?
