Forge Canvas Template: Product repurchase reminder (with timing and channel testing)
Hello fellow Braze orchestrators, I didn't make it to Forge in person this year, but it was great tuning in to the keynotes and catching up on all the latest Braze innovations. 🔥 Here is a quick Canvas that we are about to launch to drive repurchase of two of our products that customers need to by on a regular basis. Entry criteria: purchase of a certain SKU Experimentation (both set up as Personalized Path): Message timing (30 days vs 45 days after the purchase) Message channel (email vs SMS, in this case) Message sequence: A user gets a reminder to repurchase the product she might be running low on; If a user engages with the message from step 1, but does not purchase, he receives a reminder 3 days later with a special offer, to incentivize the purchase. Let me know if you see any opportunities for improvement. I imagine, soon we will be able to simplify this flow by leveraging all the upcoming Braze AI tools. Cheers, Olga Baker Charlie Banana / P&GReferral Strategy
Hello Braze Community! I’m currently working on creating a referral strategy to drive new user acquisition through our most engaged users. I’d like to start a thread with all of you to gather inspiration and discuss different flows we could implement. So far, I’ve identified the following key moments: After a user gives a high rating in our review After a purchase Targeting our most engaged users After a user completes an “aha moment” in our app What do you think? Which strategies have you implemented to carry out a referral strategy. Best regards, Sergio
Replenishment Campaigns
Hi We sell a products that gets replenished every 30-40 days or so. We want to send a campaign that asks users 30-40 days after they purchased if they are ready to replenish the product. We would want to send the user to the product page of the item that they purchased initially. Have you built something like this before? Any best practices? Thank you!
Frequency Cap Hierarchy
Hi! I am wanting to implement frequency capping for my Braze instance. At the moment our main form of channel is Push which will continue. I am wanting to create a almost hierarchy, so e.g. user receives no more than 1 push in an hour UNLESS the canvas contains a tag 'offer' then they can receive this extra canvas.New Braze Learning Course - Anonymous Users!
Breaking News! Anonymous Users is now LIVE on Braze Learning! The future of data is changing! Brands will now need to focus on zero and first-party data in their marketing strategy. How can marketers gather rich zero and first-party data? Well, there is an untapped resource waiting to be utilized … Anonymous Users. This course helps marketers understand anonymous users and how to effectively engage with them for better business results. The course is small, but mighty, taking learners about 15 minutes to complete. It’s also filled with videos that walk through realistic use cases and demonstrate anonymous user engagement strategies you can leverage for your own brand. Interested? I don’t blame you! You can access the course here on Braze Learning. Enjoy a sneak peek by watching the video below! [Download video link here!] Questions? Let me know!How can I target users that received a message with tag 'ABC' in a certain time period
Hey bonfirers (that's a word right?) Bit of a random one that I'm a little stumped on solving. I'm trying to target any users that received a message tagged with "ABC" in April. I can't use the segmentation filter 'Last received message from Campaign or Canvas with tag' because most users will have received messages with that tag already in May. Does anyone have any clever workarounds they can share?How are you thinking about frequency capping?
Hey everyone! I'm currently doing a review of our frequency capping strategy to ensure that our fans are receiving the 'correct' number of comms and ensuring that the most relevant messages are prioritised. As part of this I'll be deep diving into contact frequency analysis, and reviewing engagement rate against number of messages received. Would love to hear from the community what you've tried/considered! How much do you rely on global frequency criteria and how much is determined at a segment level?
