ConorIrvine
2 years agoSpecialist
How are you thinking about frequency capping?
Hey everyone!
I'm currently doing a review of our frequency capping strategy to ensure that our fans are receiving the 'correct' number of comms and ensuring that the most relevant messages are prioritised.
As part of this I'll be deep diving into contact frequency analysis, and reviewing engagement rate against number of messages received.
Would love to hear from the community what you've tried/considered! How much do you rely on global frequency criteria and how much is determined at a segment level?