Forum Discussion
Replenishment Campaigns
Hi
We sell a products that gets replenished every 30-40 days or so. We want to send a campaign that asks users 30-40 days after they purchased if they are ready to replenish the product. We would want to send the user to the product page of the item that they purchased initially.
Have you built something like this before? Any best practices?
Thank you!
Hi JacobSternberg ! Definitely sounds like an achievable use case in Braze.
First, we're going to assume there's some sort of Purchase Event that triggers when the user buys this product. You'd want to have the Product ID of some sort get passed in as metadata, aka Event Properties.
Very very simply put:
- the purchase triggers a Confirmation Email Canvas
- Add a delay for 30 days
- And send a follow up email? And hopefully the product link can be generated with the Event Properties you passed along.
- Maybe an exit criteria, if a user purchases before the 30 day delay is over?
Of course, your use case could be more complex!
I would add that you would do this in a campaign and use the purchase event as entry and exit so they do get reminded if they purchase again and the new purchase restarts the clock.
Give a try based on the below example:
- Step 1: Data Integration
- Import user purchase data into Braze via API, CSV, or SDK.
- Capture key attributes for example : last_purchase_date, product_name, and product_page_url.
- Step 2: Set Up Custom Attributes
- Store last_purchase_date for each user upon purchase.
- Include product_name and product_page_url as dynamic fields for personalization.
- Step 3: Define Replenishment Window
- Identify the replenishment cycle (e.g., 30-40 days).
- Set a time-based trigger using last_purchase_date to identify users within this window.
- Step 4: Segment the Audience
- Create a dynamic segment in Braze:
- Include users with last_purchase_date 30-40 days ago.
- Exclude users who repurchased during this period.
- Create a dynamic segment in Braze:
- Step 5: Build a Campaign in Canvas
- Create a Canvas with the following steps:
- Day 30: Send an email reminding users to replenish.
- Day 35: Send an SMS follow-up if no purchase is made.
- Day 40: Send a final email/SMS emphasizing urgency (e.g., "Last chance to restock!").
- Add logic to exit users from the campaign if they make a purchase.
- Create a Canvas with the following steps:
- Step 1: Data Integration
Hi,
If your product has a specific link which contains product_id in the link structure, for instance, www.mywebsite.com/purchase/10989922 you can save that id as a custom attribute. And use that link with liquid code under the button. You should only customize that id part and left the rest as it was, that way you will redirect your users to their specific product page.
