Referral Strategy
Hello Braze Community! I’m currently working on creating a referral strategy to drive new user acquisition through our most engaged users. I’d like to start a thread with all of you to gather inspiration and discuss different flows we could implement. So far, I’ve identified the following key moments: After a user gives a high rating in our review After a purchase Targeting our most engaged users After a user completes an “aha moment” in our app What do you think? Which strategies have you implemented to carry out a referral strategy. Best regards, SergioHow to get started with Braze AI
My company is a B2B banking platform, and our current product marketing approach follows a traditional deterministic model, relying on 'if-then' logic. However, we want to move beyond static flowcharts and drip campaigns to a more dynamic, data-driven next-best action model. I’d love to hear recommendations on where to start. What are the key steps to making this transition successful? And how can I best equip my data team with the insights and resources they need to build an effective system?
Replenishment Campaigns
Hi We sell a products that gets replenished every 30-40 days or so. We want to send a campaign that asks users 30-40 days after they purchased if they are ready to replenish the product. We would want to send the user to the product page of the item that they purchased initially. Have you built something like this before? Any best practices? Thank you!
Frequency Cap Hierarchy
Hi! I am wanting to implement frequency capping for my Braze instance. At the moment our main form of channel is Push which will continue. I am wanting to create a almost hierarchy, so e.g. user receives no more than 1 push in an hour UNLESS the canvas contains a tag 'offer' then they can receive this extra canvas.Working with timezones
Hi there, I am looking to set up a campaign that be run manually daily day at around 8am-10am (depending on internal readiness). We want this campaign to be received in users local time zone at the same time. Eg. Campaign run at 8am Melbourne time and received in New York at 8am (14hours later) I have been looking at the recommended set up as per documentation (see below), however not sure if this would work for us. The reason for this is that we then want to a new version of this campaign the day after with updated content. Based on the below this may not work due to the 24hr of eligibility. I also looked at the option of running this as canvas and create separate audience paths and delays. However, can't figure out the best way forward. Can someone please advise on the best way approach?Transactional Push Notification ideas?
Hi - We hope to launch some basic transactional push notifications which we were told were high performers! I was wondering if anyone has done something similar and if they had any ideas of some of the 'lower hanging fruit' of transactional push's that were high performing... Some examples that we are starting with are: 1. Order Confirmed 2. Order Shipped 3. Order Delivered Are there any other 'transactional' messages such as the above that you have seen success with?
Forge Canvas Template: Product repurchase reminder (with timing and channel testing)
Hello fellow Braze orchestrators, I didn't make it to Forge in person this year, but it was great tuning in to the keynotes and catching up on all the latest Braze innovations. 🔥 Here is a quick Canvas that we are about to launch to drive repurchase of two of our products that customers need to by on a regular basis. Entry criteria: purchase of a certain SKU Experimentation (both set up as Personalized Path): Message timing (30 days vs 45 days after the purchase) Message channel (email vs SMS, in this case) Message sequence: A user gets a reminder to repurchase the product she might be running low on; If a user engages with the message from step 1, but does not purchase, he receives a reminder 3 days later with a special offer, to incentivize the purchase. Let me know if you see any opportunities for improvement. I imagine, soon we will be able to simplify this flow by leveraging all the upcoming Braze AI tools. Cheers, Olga Baker Charlie Banana / P&G
Segmentation of custom nested attributes by dates
Hi all, I'm new around here, so apologies if this has been asked before. I couldn't find a post on it though so here we go: I'm trying to set up a segment that'll show me users who have opened a specific campaign and then made a purchase within a specific timeframe. We organized our purchase data in custom nested attributes. So when trying to set up the segment, I use the "has opened email for campaign XYZ" filter, then insert my custom nested attribute purchase > purchase date > chose "after" from the time dropdown and then select a date from the calendar. I'm wondering if "after" really does mean after (so excludes the date chosen from the calendar), or if it actually means on or after (so includes the date chosen from the calendar). The latter is what I want to achieve. Grateful for any tips you may have! Thanks Tanita
