Senior CRM Consultant (Contract)
The location Remote (company is UK based) The role We're looking for a Senior CRM Consultant to be responsible for maintaining, building and growing the CRM function whilst shaping our customer communication strategy. You will be focusing on retention across our existing channels like email and SMS, and future channels like in-app and push; whilst also looking at acquisition too. We're expecting you to constantly analyse the data to determine ways to optimise performance and therefore improve conversion and retention. Requirements You will be a good fit if you have: In-depth knowledge of digital marketing and loyalty principles and the end-to-end process for campaigns from strategy to deployment. 6+ years CRM experience, with demonstrated success in a strategic email marketing role. Experience working in a fast paced startup; bonus points if you've worked with an app. Expertise in Braze. Experience using multiple channels (email, SMS, app) to communicate to the customer base with a focus on conversion and retention. Benefits Short term contract (flexible) Immediate start £350 - £500 per day For more info and to apply, check out the full ad on Workable.- AnneSchultheis10 months agoPractitioner III400Views0likes0Comments
[Role filled] Sr. Growth Marketing Specialist at Transcarent
Transcarent makes it easy for people to access high-quality, affordable care. Combining the ease of a consumer app with a modular, best-in-class ecosystem of virtual point solutions, care professionals, and local facilities, with a diverse and trusted care team, Transcarent provides a comprehensive health and care experience for employees and their families. We are looking for a Sr. Growth Marketing Specialistto join our Growth Team and help build the One Place for Health & Care!maxtaylor10 months agoActive Member413Views0likes0CommentsContract Braze Email Templating Specialist Needed
Procore needs a contractor for a multi-month email migration to Braze. This is good work for a great company. Our Mission: Procore is committed to advancing the construction industry by improving the lives of people working in construction, driving technology innovation, and building a global community of groundbreakers. Our connected global construction platform unites all stakeholders on a project with unlimited access to support and a business model designed for the construction industry.1KViews3likes1CommentSenior CRM Executive at Uswitch (RVU)
Location: London Full details here:https://apply.workable.com/j/A0D7FB4FEDrichardtricker11 months agoActive Member467Views0likes0CommentsCRM Manager
We're looking for a CRM Manager with a passion for clever and innovative marketing. Sitting within the engagement side of our Growth team, you will work closely with both in-house creative and data teams to make sure beautiful, engaging content reaches the right people at the right time, whilst supporting the wider growth team on acquisition, retention and increasing LTV.Marketing Internship
Within Picnic, we create every feature, campaign or optimization from the needs and wants of our customer. As a Marketing Intern you enjoy spotting opportunities to improve our current campaigns and support in the execution, from our holiday campaigns (Christmas, Easter) to our famous statistics campaign, activations, recipe campaigns, product promotions and much more.tessalek11 months agoActive Member231Views0likes0CommentsCustomer Engagement Manager
The role covers identifying target audiences or behaviour cohorts, pulling customer segment data (working with the Data Analyst) messaging & creative development (with the creative team) or creation of custom user journeys as required. Broadly this includes eDM, web and app push notifications, in-app messaging, SMS and other channels as they emerge and become relevant.kendellcrw11 months agoActive Member II1KViews1like1CommentThe Guardian CRM app manager 12 months FTC
Location London Kings Cross Description link to job post We are now looking for aCRM Manager - Guardian News App (12 month FTC)to join the CRM & Engagement team! If you have experience in the App industry and you are eager to apply your knowledge into the media and publishing sector this will be a great opportunity to to lead as an innovator and maximise the marketing potential of one of the world's top news apps. Salary Range (Optional)GiuliaComba11 months agoActive Member398Views0likes0CommentsHead of CRM - Reader Revenue
Location: London, Kings Cross Description: link to job post join the Digital Reader Revenue (DRR) team.Reporting into the Director of CRM & Engagement this is an opportunity to play a key role in the DRR leadership team. It’s an exciting time for the DRR team and in this role you will be responsible for a key pillar of our ambitious Reader Revenue strategy. You’ll play a key role in maximising the revenue we generate from known audiences, across existing readers and customers on both Web, App and Newsletters. Furthermore, the role will also be responsible for delivering campaigns to our known audiences, for example on climate journalism and in 2024, the US election! Salary Range (Optional)GiuliaComba11 months agoActive Member340Views0likes0CommentsLifecycle contractor (remote) - US based Fintech
Location: Remote (preferred timezone: US) Description:We are looking for an lifecycle contractor to join our expanding team: Email Campaign Development: As an Email Marketing Contractor, your primary role will be to develop and execute engaging email campaigns and canvases using the Braze platform. You'll be responsible for execute emails according to the approved copy/design that resonate with our target audience. Campaign Monitoring: Keep a close eye on the performance of your email campaigns. Track open rates, click-through rates, conversion rates, and other key metrics. Results Reporting: Prepare detailed reports on campaign and canvas results. You'll need to analyze the data, extract insights, and provide recommendations for improvement. Your insights will guide our decision-making process for future email marketing endeavors. CRM Health Enhancement: Part of your role will be to ensure the health of our Customer Relationship Management (CRM) system. Identify and rectify data inconsistencies, duplicate entries, and any other issues that may affect the accuracy of our customer data. A well-oiled CRM is essential for effective email marketing. Requirements: Proven experience in email marketing, preferably using the Braze platform. Proficiency in data analysis to interpret campaign results. Excellent attention to detail to maintain CRM health. Familiarity with email marketing best practices, including CAN-SPAM and GDPR regulations. Ability to work independently and meet deadlines. Salary Range (Optional) Negotiable. Open to hourly or monthly retainer1.3KViews3likes3CommentsLifecycle Marketing Manager - Appex Mobile Launch Factory!! (remote)
The Company Appex is a mobile launch factory that buys and builds apps. We operate a portfolio of 50+ mobile applications in various verticals, including privacy, health, fitness, outdoor, and utilities. In addition, we partner with the top mobile entrepreneurs to supercharge growth and unlock new product, marketing, and technology opportunities. We are a rapidly growing startup looking to transform the mobile ecosystem while continuing to grow our portfolio of mobile applications, developing best-in-class underlying technology stacks, and building the absolute best team of mobile app developers, marketers, designers, and innovators. The Role Our in-house marketing team is looking for an experienced mobile lifecycle marketing manager to play a critical role in some of our most important growth initiatives. You’ll optimize our marketing funnel and work hand-in-hand with our product managers to create compelling retention and engagement strategies. The ideal candidate has experience with building engaging, creative, yet data-driven lifecycle programs and has a highly empathetic, customer-centric mindset. What You’ll Do Develop and execute lifecycle marketing campaigns that drive user engagement, retention, and monetization across all stages of the user journey Develop and maintain a deep understanding of mobile app user behavior, segment users based on their behavior and demographics, and create personalized messaging and experiences for each segment Collaborate with cross-functional teams to optimize the user experience and conversion funnels, including UX/UI, product management, data science, and engineering Develop and maintain KPI dashboards to track and report on key metrics, including user retention, LTV, churn, conversion rates, and engagement Continuously test and optimize marketing campaigns and communication channels, including push notifications, in-app messaging, email, SMS, and social media Manage relationships with third-party vendors, including email service providers, push notification providers, and analytics platforms (as necessary) Stay up-to-date on the latest trends, tools, and best practices in mobile app lifecycle marketing and CRM Who You Are Minimum of 3 years of experience in CRM, mobile app marketing, or a related field Strong analytical skills and proficiency in data analysis tools, such as Excel, Looker, etc. Experience with mobile app analytics platforms, such as Mixpanel, Appsflyer, or Firebase Experience with Braze Excellent communication and collaboration skills, with the ability to work cross-functionally and manage stakeholders Ability to work in a fast-paced, agile environment and manage multiple projects simultaneously Comfortable working across global time-zones Passion for mobile apps and technology We win together Our founders come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. We embrace diversity because we believe that only through authenticity, inclusivity, and high standards of respect, trust and humility will we be able to achieve our goals. Baking inclusive principles into our company’s DNA provides equitable opportunities for all and enhances our ability to be first in class in all aspects of our industry. Appex is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact ashley@joinappex.com https://www.linkedin.com/jobs/view/lifecycle-marketing-manager-at-appex-3709675636/569Views0likes0Comments- 772Views4likes0Comments
- agneslopes12 months agoActive Member II542Views0likes0Comments
(REMOTE) Senior Manager, Lifecycle Marketing @ McClatchy
This position will play a pivotal role in leveraging the power of the Braze platform to drive consumer engagement, retention, and further revenue growth while bringing innovative ideas to the table. As the resident expert on the Braze platform, the Sr. Manager of Lifecycle Marketing will collaborate closely with various internal teams and stakeholders to develop and execute automated marketing journeys. This role is instrumental in ensuring that our marketing efforts are aligned with our broader business objectives and optimized through advanced technology-driven tactics, all while bringing a fresh perspective and new lifecycle marketing strategies to engage and monetize our leads.b_krueger12 months agoActive Member531Views0likes0CommentsSr. Manager, CRM Lifecycle - Creator Commerce
Location: Remote Description: Oversee & manage creator & shopper touchpoint journey prioritization across all communications for both creator and shopper. Work with cross functional teams to ensure engagement and conversion KPI’s. Identify and develop seasonal, brand, product, and insights campaign strategies and communication plans for Creators and/or Shoppers to be executed through CRM channels Effectively manage a team of campaign planners while ensuring KPI’s goal are met. Build marketing touchpoints and communication campaign plans to share with Creators and/or Shoppers via email, push notifications, in-app and web experiences to nurture engagement Manage end-to-end campaign planning process: brand, seasonal, promotional, and strategic campaign calendars, briefs, reviews, and ensure successful execution in partnership with production teams Collaborate with LTK Brand sales team to integrate brand opportunities into LTK-owned seasonal and insights campaign strategies Oversee Asana, Airtable, and cross-functional campaign management tools for campaign planning and execution Create campaign strategies to encourage Creators and/or Shoppers to adopt new product features for LTK Creator app and/or LTK app in partnership with the product marketing team Collaborate with data, research, and analytics teams to understand campaign performance and develop new testing strategies based on those insights. A/B Testing & Performance Optimization - Establish baselines on all critical metrics for all campaigns and continuously run CRM marketing experiments to optimize for Creator growth - frequency, retention, lift in conversion, and GMV Drive innovation to increase monthly performance to grow the number of daily active Creators and Shoppers Qualifications: Bachelor’s Degree in Marketing, Advertising, Business Administration, or equivalent combination of experience and instruction. 8+ years experience in campaign planning for customers. CRM lifecycle marketing preferred. Experience in the retail, B2C, or 3-sided marketplace industries (such as UBER, LYFT, Doordash, etc) is a plus! CRM Platform experience in Braze (preferred), Salesforce, Oracle, Hubspot, or similar experience. Proficient in Lucid chart (or comparability customer journey visualization tools), and conditional “If/Then” statements to build the lifecycle experience. Ability to work with ambiguity and to analyze & synthesize complex data and draw business insights. Creative problem solver that can identify patterns/challenges from disparate sources and deliver comprehensive, balanced & actionable analysis and/or solutions.CRM Marketing Manager - Remote, US
Are you obsessed with developing fun user comms and AB testing? Come help us create a more convenient, fun, and responsible way to play the lottery by modernizing the $300B global lottery market with a mobile platform that everyone, including grandma, can feel good about.Contractor for advanced building in Braze - Quizlet
Location: Remote Description: I'm looking for a technical contractor who is advanced at building in Braze- specifically with liquid logic and complex campaign set up. We need someone who can jump in and learn quickly while we are one team member down due to parental leave. Salary Range (Optional)1.3KViews0likes3CommentsSr. Analyst, Customer Lifecycle Marketing
Location Toronto/Montreal/London, Canada Description Responsibilities: Builds the email and SMS marketing programs for development and execution, including segmentation, testing, deployment, optimization, tracking, and reporting Meets with business stakeholders, gathering needs from teams, sizing and prioritizing opportunities accordingly, while implementing data-driven journeys within Fairstone’s dedicated Marketing Automation platform Applies segmentation in user flows, defining proper targeting criteria, the timing of touchpoints and the personalization of each message to successfully nurture customers to desired behaviours Uncovers opportunities to optimize conversion points across their dedicated channels leveraging data and results from A/B tests to make informed decisions Supports program performance evaluation, including analysis and reporting using such tools as GA4, Looker Studio, Excel, and PowerPoint Identifies, investigates, diagnoses, and troubleshoots errors with the appropriate internal and external teams QA review of day-to-day email campaigns, flag issues, and prioritize issue resolution Assists the Marketing Automation specialist with the development and creation of new experiences and journeys Co-owns prioritization planning for new requests and maintains ongoing documentation processes as business needs evolve or features are added Regularly identifies trends and strategies used by other leading brands to glean insights on best practices and new ideas that may be beneficial for Fairstone’s growth The minimum qualifications for this position are: 2+ years of digital marketing experience, including proven expertise in marketing automation or email marketing using market leading platforms, e.g. SalesForce Marketing Cloud, HubSpot, Braze, Marketo) Experience in planning and executing customer journey maps, tracks, and triggers Keen eye and aptitude for troubleshooting with a solutions-led approach Project management experience in a cross-functional environment Experience in executing plans, meeting deadlines and operating in an agile/sprint environment while managing competing tasks and prioritizing accordingly Proven ability to effectively communicate and work with team members, business users and technical staff Ability to stay organized under conditions of multiple tasks and tight deadlines with minimal supervision while ensuring accuracy, efficiency, and quality of deliverables Familiarity in basic coding and/or data visualization Superior oral and written communication skills Financial services industry background an asset French language skills an asset Bachelor’s degree or College diploma in a related field What we offer? Work-Life Balance: Our 37.5-hour workweek and hybrid model (3 days in-office) promote a healthy balance. Wellness: Tailored well-being solutions available 24/7. Time Off: Minimum 15 paid vacations, 6 wellness days, with federal holidays. Community Support: Paid Volunteer Day to give back to your community. Retirement Planning: Employee and employer contribution pension plan, plus the Fairstone Retirement Savings Plan Education: Tuition reimbursement program covering expenses up to $3,000 per year. Development: Access to Fairstone Academy for comprehensive training and skill development. Discounts: Exclusive access to discounted products and services, including car insurance, hotels, attractions, movies, gym memberships, and more. Salary Range (Optional)sg2 years agoActive Member453Views0likes0CommentsCRM & Content Manager at Check
Become the voice of Check as our new CRM&Content Manager. You'll bring communications for our users across 15+ Dutch citiesto the next level by creating effective and appealing content, usinga data-driven KPI-focus andproper use of technology. You'll be a key player in successfully bringing our latest proposition of shared cars to market, and scaling it.bartvanderham2 years agoActive Member219Views0likes0CommentsMarketing Manager, CRM
Jackpocket is seeking a CRM Manager to own our retention and engagement marketing efforts across key touchpoints, including email, in-app, push, and SMS. You will develop CRM programs that delight, engage, and retain customers. The role will require deep knowledge of mobile marketing, segmentation, cohort analysis, marketing automation tools, and loyalty programs as well as a strategic and analytical mindset to consistently iterate on and optimize our lifecycle marketing efforts.Marketing Manager for Electric Vehicle App, PlugShare
We are seeking a talented, experienced, and passionate Marketing Manager to join our team at PlugShare, a leading electric vehicle (EV) charging platform that empowers users to find charging stations, leave reviews, and connect with other plug-in vehicle owners. As the Marketing Manager, you will be responsible for developing and executing effective marketing strategies to drive mobile engagement, increase Monthly Active Users (MAUs), and boost customer registrations and check-ins across all marketing channels. You will play a crucial role in elevating PlugShare's brand presence and fostering a loyal community of EV drivers. This is an exciting opportunity to contribute to the future of clean transportation and sustainable mobility.misterwheeler2 years agoActive Member II413Views1like0Commentsfreelance CRM Specialist
Location EMEA - Remote friendly Description Our app has been a braze customer for a little over 2 years. We currently have a relatively comprehensive setup tapping into push, IAM & email. We are looking for someone with 3+ years of experience with Braze to level up our initiatives on the platform. Toward the end of the assignment (3-6mo), a team member will need to be coached so they can take over the CRM function internally. Salary Range (Optional) freelance contract, TBDCRM Manager
USEFUL INFORMATION Start: ASAP Warehouse location: Orly Office location: in the 2nd arrondissement of Paris, with a flexible approach to remote work (approximately 40% remote work) Occasional visits to our producers and suppliers. A friendly team that takes great pride in its values! Enjoy good organic products with a free monthly basket and discounts on baskets and grocery items 🍒 Employee Stock Ownership Plans (BSPCE) for all permanent employees. INTERVIEW PROCESS First call with Laure (People Team) to get to know each other, present Bene Bono and the role A case study to prepare and to present to Clara (CRM Lead) and Sven (CMO) and then an interview with Clara 30-minute interviews with both Sven (CMO) and Grégoire (CEO) Reference calls & meet-the-team momentClararenaut2 years agoActive Member793Views0likes1CommentSr. Lifecycle Marketing Manager @ Esusu
Democratize Access To Credit Together we’ll dismantle barriers to housing for working families to use data to eliminate the racial wealth gap. The ability to build credit from rental payments has the potential to give over 45 million renters with little to no credit a pathway into the financial system. Those individuals then stand to save over $200,000 in reduced lifetime interest payments, build home equity by qualifying for mortgages, and build wealth by passing job screening requirements. The transformational impact of this cannot be understated. Marketing Management Team We are building a team of highly motivated Marketers to create best-in-class marketing programs to position Esusu as the platform of choice for creating financial stability and access for low to medium-income renters. The challenge We're seeking a Senior Lifecycle Marketing Manager to lead our lifecycle marketing team. In this role, you will lead a team to design and execute effective resident communication journeys and programs to drive awareness, engagement, and retention. You will become our resident communications expert and utilize digital and nondigital channels to execute lifecycle programs. This role requires a willingness to work with cross-functional teams to build and execute strategies to achieve our goals. What you will help us deliver Develop Thoughtful Customer Journeys: Leverage digital and non-digital strategies to create well-planned customer journeys and initiatives that drive resident awareness, engagement, and satisfaction. Lead Lifecycle Marketers: Manage a team of Lifecycle Marketers to execute targeted renter campaigns through various channels, such as email, SMS, traditional mailers, and in-person channels. Collaborate Across Teams: Partner with cross-functional teams, including sales, product, and customer success, to create and execute campaigns that align with business objectives and yield measurable results. Run Lifecycle Experiments: Conduct lifecycle experiments to test creativity, content, and cadence, applying learnings to improve key performance metrics continuously. Data-Driven Optimization: Utilize quantitative and qualitative data to identify, track, measure, and optimize the success and impact of our Lifecycle Marketing programs. Resident Engagement Expert: Become an expert in understanding our residents, their customer journeys, personalization tactics, and cross-channel strategies to enhance resident engagement.Director of Marketing - Remote
TellTail is seeking a remote Director of Marketing - Apply Via The Website TellTail is an innovative platform designed to connect certified dog breeders with prospective pet buyers, fostering responsible pet ownership and ethical breeding practices. By offering support and education, TellTail ensures that both breeders and buyers have access to valuable resources, including learning modules and a comprehensive breed library. As the Director of Marketing, you will establish and achieve key objectives for all marketing channels each quarter. You will head our customer acquisition strategy, providing both hands-on involvement and mentorship. Your focus will be on nurturing both sides of our marketplace, driving growth among breeders and buyers through strategic campaigns. You will work in close partnership with the creative and analytics teams to generate actionable insights, bringing innovative and effective campaign content to life. Part of your responsibility will be to evolve our market positioning and brand strategy. A significant aspect of your role will involve rolling up your sleeves and spearheading our marketing technology initiatives, such as demand generation, marketing automation, and analytics. You will ensure that our teams, processes, and tools are synergistically aligned and integrated for optimal performance and insightful business results. You'll have direct managerial responsibility for the social media team and the customer support team, ensuring their efforts align seamlessly with our marketing goals. This is an action-oriented position, and would be a great opportunity for someone who is interested in digging in where needed in our early-stage environment, but also growing into an even more strategic role in the future. Moreover, you will refine the attribution model in collaboration with our analytics team, provide forecasts, and report key results to the CEO and the board. Qualifications A minimum of 8-10 years of marketing experience in a marketplace or platform business model, including experience building and managing high-performance marketing teams. Experience with large budget management across paid and organic channels, preferably in a fast-paced, early-stage company. Comprehensive knowledge and experience in performance marketing, with a track record of successfully testing channels, scaling campaigns, and implementing a robust marketing strategy. Proven experience in managing and executing brand awareness and preference campaigns using cross-functional teams. Familiarity with paid platforms (e.g., Facebook/Instagram, Snap, TikTok, YouTube, Google) and offline channels (e.g., Podcast, audio, video). Demonstrated experience with nurturing campaigns, Conversion Rate Optimization (CRO), and Customer Relationship Management (CRM) to engage and grow both breeder and buyer segments of the marketplace. Strong background in analytics and data-driven decision-making, proficient in using advanced data tools. Ability to lead and influence, and drive execution of a strategy within a complex organization with competing priorities. Experience in decision-making in environments with incomplete or imperfect information. An MBA is preferred, but not required. **Please note that even if you do meet the above criteria, but still feel that you would be a great fit for the role, we strongly encourage you to apply!KendallDH2 years agoBraze Employee646Views0likes0CommentsYogaWorks - Digital Marketing Specialist
Job Listing: https://www.linkedin.com/jobs/view/digital-marketing-specialist-at-yogaworks-3707333909/?utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic Location - Remote Description - Company Overview: We believe yoga is for everybody and it is our mission to help people lead healthier lives by helping people connect their minds and their bodies to center themselves and achieve a sense of calm. Our highly trained, passionate teachers and staff make yoga accessible to people of all ages and abilities in an inclusive and non-judgmental environment that is community-oriented. We are a people-first business and offer students an amazing service year-round. We deliver our unique, authentic, high quality experience both digitally and in-person, and drive the important sales and marketing efforts to continuously build our community. About the role: This marketing team member will help oversee marketing projects, driving precise results that benefit the entire organization. This role will assist with email and social media marketing, partnerships, and paid media, working closely with product development, brand development, and design teams. Working with the Director of Marketing, you will be empowered to strategize, plan, develop, and implement new marketing strategies and approaches. The ideal candidate for this role will be a creative, collaborative marketing and communications professional with experience in project management, campaign design and execution, and measurement. This candidate is expected to develop and implement our strategy and content to increase our online presence and improve our marketing and sales efforts, including customer retention and acquisition. Above all, this person must be agile, open, and have a team-centric mindset.Chris_Epp2 years agoActive Member1.1KViews0likes0CommentsMarketing Lifecycle Program Manager
ClassPass | Marketing | Full-Time |Remote - UnitedStates Apply here We're revolutionizing the fitness & wellness industry, and we’re looking for talented people to help us do it. Mindbody + ClassPass bring together the best of both sides of the market: Mindbody is the industry’s most trusted all-in-one technology platform; ClassPass is one of the most popular apps for fitness & self-care enthusiasts. Together we’re partnering with more than 70,000 fitness studios, gyms, salons, and spas around the world. We’re not just another tech company—we’re far and away the leader of our industry. So join the team, work with mission-led people, and enjoy amazing benefits. Let’s see what we can accomplish together! About the right teammember We’re seeking a highly motivated and analytical lifecycle marketer to join our team and support the success of theClassPass Corporate Wellness Program. In this role, you’ll report into our B2B marketing team and work closely with lifecycle marketing leads, to maximize corporate subscriber growth, engagement, and retention. You’ll contribute to the strategy and own execution of our email, push, and in-app marketing channels. About therole The ClassPass Corporate Wellness Program helps leading employers around the world achieve their workplace wellness goals by giving their employees access to our inventory of top-rated fitness studios, gyms, salons, and spas. In this role, you will wear both B2C and B2B marketing hats. You’ll be responsible for supporting our corporate partners and activating their employees onto their ClassPass Corporate Wellness benefit. Key responsibilities include: Own email, push, and in-app campaigns to successfully activate eligible users onto their employer sponsored ClassPass plan, increase engagement, and reduce churn Help build the corporate subscriber acquisition playbook by identifying data-driven insights, executing rapid A/B tests, and optimizing ongoing communications Own campaign and channel reporting then present results to cross-functional stakeholders Support cross-functional stakeholders on project management and delivery for marketing campaigns and day-to-day needs Coordinate interdependencies, create contingency plans, and manage risk on project timelines and deliverables Ensure alignment between corporate marketing activities with consumer strategy Demonstrate strong communication and collaboration skills while working with Global B2B marketing, lifecycle marketing, creative, operations, and Account Management teams Skills & experience You’ll focus on marketing campaign execution through our ESP provider Braze. The right candidate can think strategically, enjoys creative testing and iterating, loves digging into numbers and will roll up his/her sleeves to execute flawlessly. 2-3+ years in a similar role (ex: lifecycle and retention, marketing, consulting, and/or analytics) Experience with email service providers, in app messaging, SMS, push notifications and HTML – ESP Braze experience is a plus Experience with audience segmentation and personalization using user attributes Ability to translate data and trends from user and channel behavior into actionable insights, and execute against them Strong knowledge of data analytics and tools (ex: Google Analytics, Tableau, SQL, Excel) – previous SQL experience is a huge plus, but the right person will also be open to learning Experience working with a creative team, executing on A/B testing, and managing images and copy Passion for writing compelling marketing copy with attention to detail, excellent spelling, punctuation, and grammar Ability to be a team player who communicates candidly and proactively, but can also work independently Apply here703Views0likes0CommentsSenior Retention Manager
You will own the strategy to drive improved supporter/app subscriber retention through exceptional multi-channel journeys. Experience in publishing and subscriptions and working with apps a bonus Experience working with Braze highly desirable tooRachelrb2 years agoActive Member344Views0likes0CommentsSenior CRM & Email Marketing Executive
Location:Remote / Flexible Working (London).We are looking for an ambitious, customer centric and results-driven Senior CRM & Email Marketing Executive to drive our CRM, email, push/SMS and in app activity – across acquisition, retention and engagement marketing. You will be working with various stakeholders on the tactical plan and strategy, creating best in class email templates and journeys, reporting on performance and you’ll use your passion for data to drive insight and the test & learn plan.- 512Views1like0Comments
CRM Analyst
Be the first CRM Analyst supporting the CRM team at Mosaic Group, a mobile app developer part of IAClee_brine2 years agoActive Member II453Views1like0Comments- lee_brine2 years agoActive Member II578Views0likes0Comments
CRM Associate Team Lead
Location: Remote Reporting to: CRM Practice Lead Who We Are Are you a data-driven growth specialist looking for your next challenge? Look no further than Massive Rocket - the UK-based Data & CRM Consultancy that’s taking the world by storm! With clients across Europe, the US, and Africa, we help businesses understand their customers and drive predictable growth through our core services of CRM Automation and Data & Analytics. Our international team renders services to a diverse range of clients encompassing Financial Services, Aviation, Music, Media, Streaming and Sports sectors. What We Offer 💨 Fast-moving environment – you will never stop learning and growing ❤️ Supportive and positive work culture with an emphasis on our values 🌍 International presence – work with team members in Europe, the US, and around the globe 🪐 100% remote forever 🌴 Flexible Vacation Policy 🧗🏼♂️ Career progression paths and opportunities for promotion/advancement 🍕 Organised team events and outings What we’re looking for We are currently seeking a CRM Associate Team Lead to join our team and take charge of managing client relationships and overseeing the performance of our CRM initiatives. As a CRM Associate Team Lead, you will be responsible for driving customer engagement, providing leadership to the team, and delivering exceptional results. Responsibilities Projects • Take a lead role in client project delivery for retention audits + CRM programs working with multiple clients simultaneously • Use analytics and attribution tools to build and investigate key user funnels, segmented retention charts and behavioural analyses to find problems, opportunities and campaign ideas for our clients • Develop strategic marketing automation roadmaps based on a detailed understanding of the client’s qualitative and quantitative data insights • Create and deliver presentations which communicate growth opportunities to product, analytics, and executive leadership. • Scope detailed experiments to validate hypotheses that align closely with user psychology and usage habits for a broad range of mobile apps • Help the team turn experiments into complex lifecycle flows using triggers and segmentations that intelligently send campaigns with both static and dynamic content • Closely monitor campaign delivery and conduct robust statistically significant reports against core retention KPIs (not just leading indicator campaign metrics) • Present and lead workshops at client onsite visits, weekly iteration calls and one on one consultations that confidently communicate your expertise to both junior team members and executives Team • Manage a team of CRM Associates, providing guidance, mentorship, and ongoing coaching to optimize their performance. • Set clear performance expectations, delegate responsibilities, and monitor team progress toward goals. • Develop and execute training programs to enhance the team's skills and expertise in CRM strategies and client management. Delivery • Determine the strategic direction and tone for all client accounts. • White-boarding solutions with customers and working with delivery teams to create project proposals. • Ensuring all work is completed on time, delivered to the clients’ strategy and budget. Managing tracking and reporting of performance to uphold team accountability and promote quality of service. Client Management • Establishing and maintaining the client relationship standard of excellence for the agency to follow. • Managing senior client expectations, increasing client satisfaction and engagement. Qualifications • 6+ years of experience in CRM marketing strategy or CRM campaign manager role. • Extensive experience working with Braze platform, demonstrating proficiency in utilizing its features for effective CRM strategies. • Prior experience in team management and leadership • Ability to quality assure the work of junior team members in Braze, ensuring accuracy and alignment with best practices in CRM campaigns. • A BA/BS in Business/Marketing related fields or equivalent working experience • Ability to manage and prioritize a number of concurrent tasks while maintaining a high level of attention to detail • Ability to clearly explain complex technical ideas to multiple audiences both verbally and in writing • Experience working with Salesforce Marketing Cloud, Iterable, Hubspot or other CRM Platforms • Ability to work in cross functional teams • Advanced skills in Excel and PowerPoint • Strong knowledge of email and digital marketing Helpful skills • Experience with analytics tools (Google Analytics, Omniture, Amplitude, Mixpanel, ..) • Agency experience or ability to manage multiple clients experience • Braze Marketer Certification • Braze Admin Certification • Remote working experience APPLY HEREAleksandraC2 years agoActive Member699Views0likes0Comments(Senior) CRM Manager - Parental replacement
We are currently seeking a talented (Senior) CRM Manager to join our team as a parental replacement from October 2023 on for 12 to 18 months. This is a unique opportunity to contribute to our mission of helping people unleash their full physical and mental potential.Senior CRM Consultant
We are looking for aStrategy Consultant (CRM)to manage and grow our customer accounts and relationships. TheStrategy Consultant (CRM)will be responsible for the day to day running of the all client-facing delivery and will also play an active role in business development activities. Strategy Consultant (CRM)will be leading client projects based on their past CRM experience and guiding customer through the design and delivery of their CRM programs.AleksandraC2 years agoActive Member1.3KViews0likes1CommentLifecycle Marketing Manager
This role is responsible for nurturing our customers based on a data driven approach. Responsible for building and managing all lifecycles of the customer journey for email, text and push notifications. Creating and managing the segments we serve, the personas of those segments, and building the customer journeys.nsammons2 years agoActive Member II813Views1like0Comments