Marketing Lifecycle Program Manager

ClassPass | Marketing | Full-Time | Remote - United States

We're revolutionizing the fitness & wellness industry, and we’re looking for talented people to help us do it. Mindbody + ClassPass bring together the best of both sides of the market: Mindbody is the industry’s most trusted all-in-one technology platform; ClassPass is one of the most popular apps for fitness & self-care enthusiasts. Together we’re partnering with more than 70,000 fitness studios, gyms, salons, and spas around the world. We’re not just another tech company—we’re far and away the leader of our industry. So join the team, work with mission-led people, and enjoy amazing benefits. Let’s see what we can accomplish together! 

About the right team member

We’re seeking a highly motivated and analytical lifecycle marketer to join our team and support the success of the ClassPass Corporate Wellness Program. In this role, you’ll report into our B2B marketing team and work closely with lifecycle marketing leads, to maximize corporate subscriber growth, engagement, and retention. You’ll contribute to the strategy and own execution of our email, push, and in-app marketing channels.  

About the role

The ClassPass Corporate Wellness Program helps leading employers around the world achieve their workplace wellness goals by giving their employees access to our inventory of top-rated fitness studios, gyms, salons, and spas. In this role, you will wear both B2C and B2B marketing hats. You’ll be responsible for supporting our corporate partners and activating their employees onto their ClassPass Corporate Wellness benefit. Key responsibilities include:  

• Own email, push, and in-app campaigns to successfully activate eligible users onto their employer sponsored ClassPass plan, increase engagement, and reduce churn 
• Help build the corporate subscriber acquisition playbook by identifying data-driven insights, executing rapid A/B tests, and optimizing ongoing communications
• Own campaign and channel reporting then present results to cross-functional stakeholders
• Support cross-functional stakeholders on project management and delivery for marketing campaigns and day-to-day needs
• Coordinate interdependencies, create contingency plans, and manage risk on project timelines and deliverables
• Ensure alignment between corporate marketing activities with consumer strategy 
• Demonstrate strong communication and collaboration skills while working with Global B2B marketing, lifecycle marketing, creative, operations, and Account Management teams  

Skills & experience

You’ll focus on marketing campaign execution through our ESP provider Braze. The right candidate can think strategically, enjoys creative testing and iterating, loves digging into numbers and will roll up his/her sleeves to execute flawlessly.  

• 2-3+ years in a similar role (ex: lifecycle and retention, marketing, consulting, and/or analytics) 
• Experience with email service providers, in app messaging, SMS, push notifications and HTML – ESP Braze experience is a plus
• Experience with audience segmentation and personalization using user attributes  
• Ability to translate data and trends from user and channel behavior into actionable insights, and execute against them 
• Strong knowledge of data analytics and tools (ex: Google Analytics, Tableau, SQL, Excel) – previous SQL experience is a huge plus, but the right person will also be open to learning 
• Experience working with a creative team, executing on A/B testing, and managing images and copy 
• Passion for writing compelling marketing copy with attention to detail, excellent spelling, punctuation, and grammar  
• Ability to be a team player who communicates candidly and proactively, but can also work independently