YogaWorks - Digital Marketing Specialist

Company Overview:

We believe yoga is for everybody and it is our mission to help people lead healthier lives by helping people connect their minds and their bodies to center themselves and achieve a sense of calm. Our highly trained, passionate teachers and staff make yoga accessible to people of all ages and abilities in an inclusive and non-judgmental environment that is community-oriented. We are a people-first business and offer students an amazing service year-round. We deliver our unique, authentic, high quality experience both digitally and in-person, and drive the important sales and marketing efforts to continuously build our community.

About the role:

This marketing team member will help oversee marketing projects, driving precise results that benefit the entire organization. This role will assist with email and social media marketing, partnerships, and paid media, working closely with product development, brand development, and design teams.

Working with the Director of Marketing, you will be empowered to strategize, plan, develop, and implement new marketing strategies and approaches. The ideal candidate for this role will be a creative, collaborative marketing and communications professional with experience in project management, campaign design and execution, and measurement. This candidate is expected to develop and implement our strategy and content to increase our online presence and improve our marketing and sales efforts, including customer retention and acquisition. Above all, this person must be agile, open, and have a team-centric mindset.