New Braze YouTube Resource!!
Hey everyone! I'm excited to share that my team at Covalent Marketing (a trusted Braze consulting and services company), has just launched a series of new YouTube videos... Braze Bites. These resources cover essential topics and practical use cases for Braze users at all levels, in quick digestible videos. Check them out, and let us know if you find any of the videos helpful—or if there are other topics you’d like to see us cover! https://www.youtube.com/@CovalentMarketingHow to restrict action based trigger from firing messages on weekends and public holidays
Hello Bonfirerers, Hope you are all doing well. For one of our service-related proactive messaging, I am using a custom event to trigger comms from Braze by sms and push. The event is not real time but is batched from our data lake based on emails that are triggered from a different CRM system the previous day. For example, if emails were sent on Monday the custom event will trigger the braze canvas on a Tuesday. Since they are Action based, I do not see a straightforward way to restrict sending messages on weekends. I could possibly include an additional event property say "email_send_date = Friday" and by filtering for this property I can delay the canvas for 3 days to hold off SMS and Push sends until Monday. Keen to have your thoughts on any alternative solution that you know of/ tried before using Liquid, which I could possibly use to control these sends instead of creating multiple canvases - one for the weekdays and weekend. Also, not sure how to restrict the messages from sending on public holidays. Regards RajChannel Substitute.
I’ve seen so many wasteful forms of communication that could be handled more effectively with CRM channels—yet brands continue relying on outdated, inefficient methods. ✅ Event Reminders via Call Centers? → A well-timed push notification or SMS would be faster, cheaper, and ensure the message actually lands. ✅ Mass Email Blasts for Promotions? → A behavior-based CRM journey can tailor offers dynamically based on customer interest, rather than sending generic discounts. ✅ Website Pop-Ups for Account Reactivation? → A personalized email or in-app message triggered by inactivity would recover users without annoying everyone. ✅ Store Flyers for Loyalty Programs? → Why not leverage CRM automation to send a targeted push or SMS only to engaged customers instead of wasting print materials? ✅ Manual Follow-Ups for Onboarding? → A multi-step CRM journey with email + in-app education would ensure higher activation rates with less manual work. So many day-to-day marketing efforts could be more effective, personalized, and cost-efficient just by leveraging CRM channels properly. That's it, just a note of things I see that drives me crazy.
