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lcm_papercut's avatar
lcm_papercut
Collaborator
6 months ago

Channel Marketing

I'm looking for examples or case studies of using Braze for TO and THROUGH marketing with existing Partners. This isn't lead gen, but engagement and sales enablement of these partners. Our company uses Braze for lead gen too, but that's not the area were I focus, but curious to see how I could use this tool. TIA!

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  • MaggieBrennan's avatar
    MaggieBrennan
    Icon for Community Manager rankCommunity Manager
    5 months ago

    Hey! Am I correct in understanding that you want to talk to other customers using Braze to market to their existing partners? I will bring this back to the team and see if anyone has anyone in mind we might be able to connect you with!

    • lcm_papercut's avatar
      lcm_papercut
      Collaborator
      5 months ago

      Hi! Either other customer or Braze folks who are aware of such programs. I head our channel marketing (partner marketing) and most of what I've seen is in relation to prospects or end-user customers. I'm marketing to partners who resell our product to end users and looking for inspiration in ways we might be able to leverage the Braze platform.   Thanks!