Forum Discussion
Latest Braze blog is up now! Deliverability Indicators: Email Opens
Hey Bonfire!
We just published a new blog post about email opens and I'd be honored if you checked it out.
How important are opens to your marketing program? What other metrics are you monitoring? Do you still have questions about open rates? Let's chat!
Great topic! Email opens are still a useful indicator, but with privacy changes, I'm focusing more on click-through rates and conversions. How do you recommend adjusting strategies to account for unreliable open rate data?
