HIRING: Lifecycle Marketing Manager for High-growth Fintech Company
Responsibilities: Manage and work towards a best-in-class technical implementation of regular ongoing email programs, and automated, personalized email notifications. Own Forge’s email calendar and tactical execution of all email programs, and effectively communicate initiatives, to inform stakeholders and ensure client satisfaction. Build and test for optimal email content and call-to-actions, while also ensuring strong attention to detail and data integrity. Manage Forge’s email agency by setting appropriate priorities, maintaining accountability, and leading ongoing meetings. Liaise and advise stakeholders of various business lines on email opportunities and follow through on planning and executing on these opportunities. Ensures alongside legal and compliance teams that Forge adheres to email best practices with regards to governmental regulations such as CAN-SPAM and GDPR, among others. Qualifications: Bachelor’s degree 5+ years planning and executing email programs for a corporate organization Strong analytical skills with the ability to interpret data and make data-driven decisions Familiarity with marketing automation platforms, CRM systems, and analytical tools Excellent communication and interpersonal skills Experience with data structures, mapping attributes across tables, and transforming values with table calculations Knowledgeable about email industry trends, laws, and regulations Must be able to sit and/or stand for long periods of time in an office or home office setting while working Preferred Qualifications: Experience with Braze, with hands-on experience in the platform Experience at a financial services and/or fintech company Experience with SMS and in-product notifications is a plus, as we look to implement these programs in the future If interested please apply: San Francisco, California: Application link New York, New York: Application link
Engagement Marketing Manager
PlatformQ Health is the leading provider of interactive digital medical education and engagement tools for healthcare providers, patients, and caregivers. We work with many of the world’s leading academic institutions, societies, associations, patient advocacy organizations (Such as NORD, ASGCT, KDIGO, AAFA) and leading pharmaceutical/biotech companies (such as Pfizer, Regeneron, AstraZeneca, Genentech, Merck ) to deliver on our mission to improve health outcomes. PlatformQ Health provides digital education for providers and patients through impactful online educational design in numerous therapeutic. We are seeking an experienced Engagement Marketing Manager to lead day-to-day cross-channel lifecycle marketing efforts, focusing on email marketing. This individual will be responsible for driving engagement with Medlive.com programs. The ideal candidate will be a hands-on expert in marketing automation platforms, managing campaign setup, audience segmentation, content/template setup + testing, and coordination/project management across internal and external teams. This position reports to the VP, Marketing and will be based on the Audience Engagement team. Responsibilities: Oversee the end-to-end email production process, from setup and QA to deployment, ensuring accurate and timely execution Execute and optimize ad hoc and automated/triggered messaging across email and on-site channels to encourage learner engagement throughout the lifecycle Build and manage audience segments, ensuring personalized and targeted communication Collaborate with internal and external teams (both technical and strategic) to support multi-channel marketing efforts Analyze and report on campaign performance, using insights to recommend and implement continuous improvements Create and maintain documentation of marketing operations processes Maintain learner journey maps and ensure they are regularly updated to reflect current state of live flows Experience: 5+ years of experience in lifecycle marketing, email marketing, or a similar role, preferably within a digital health, SaaS, or education environment Hands-on experience with cross-channel marketing automation platforms (Braze preferred), including deliverability monitoring and troubleshooting Proven track record of building and optimizing repeatable processes to improve campaign efficiency and scalability Strong understanding of data management and audience segmentation; experience with data analysis tools is a plus Experience creating and optimizing user journey flows that drive user engagement Detail-oriented project manager; able to manage multiple campaigns + projects simultaneously Technical martech knowledge - understanding of data architecture, APIs, HTML familiarity Apply here! https://platformq.bamboohr.com/careers/51
Lifecycle Marketing Manager
If interested please reply to this post or apply at: https://jobs.lever.co/adhoclabs/2284367e-1895-477d-8800-9bde57ca9456 Ad Hoc Labs (maker of Burner) is looking for a Lifecycle & Engagement Manager to join our marketing team and lead our customer communications. This role will create customer lifecycle campaigns using Braze, and targeted messaging and product positioning that drives customer engagement, increases customer lifetime value, and supports new feature adoption via email, in-app, and push notification channels. You’ll collaborate closely with Product, Design, and Analytics teams, ensuring all messaging is on-brand, strategic, data-informed, and aligned with both business strategy and customer needs across all lifecycle stages. Key Responsibilities Be our Braze Expert: Utilize Braze for campaign creation, including setting up email, in-app, and push notifications; segmenting audiences; and personalizing messages. Lifecycle Campaign Strategy & Execution: Design, execute, and optimize lifecycle campaigns (onboarding, trial, subscription, and churn) to increase customer engagement and LTV. Positioning & Messaging: Assist in developing core positioning and messaging frameworks for core features and new product offerings, ensuring they are effectively communicated to different customer segments. Cross-Sell & Upsell Initiatives: Develop and manage campaigns that encourage package upsells, cross-sells, and winbacks through dynamic messaging and discount offers. Feature Release & Adoption Campaigns: Partner with Product to craft and execute messaging strategies for new feature launches and support campaigns that drive feature adoption. Copywriting & Creative Collaboration: Write compelling, clear, and on-brand copy for lifecycle campaigns and collaborate with the Creative team by providing well-drafted briefs for visuals and content. AI Utilization: Leverage AI tools, such as ChatGPT, to improve content personalization and campaign efficiency. Requirements 1.5+ years of experience using Braze for email, in-app messaging, and push notificationsProven ability to write engaging copy that resonates with diverse customer segments Strong understanding of customer lifecycle stages and strategies to improve engagement at each stage Experience writing creative briefs that drive clear, impactful visuals and messaging Familiarity with AI tools like ChatGPT for content enhancement and workflow optimization Collaborative mindset with the ability to work cross-functionally, especially with product teams Knowledge of customer engagement and retention best practices, including upsell, cross-sell, and win-back strategies Experience with lifecycle marketing and retention strategies for mobile subscription-based products Preferred Qualifications Knowledge of data-driven marketing and personalized messaging techniques Experience supporting new feature launches, including feature positioning and adoption campaigns Perks & Benefits Health and Dental coverage for employees, dependents, and domestic partners Flexible Work Environment: work remotely with flexible hours 401K with company 4% match Choose how you want to invest in your career development: we reimburse for training, conferences, and online learning resources. Work remotely in style, with a stipend to set up or enhance your remote work setup. Ad Hoc Labs is a remote-first company. Select roles may require regional geography and/or frequent travel. All candidates need to be able to maintain a productive remote working environment with access to video-quality internet. We are committed to building a diverse, inclusive company and we encourage applications from candidates of all backgrounds.
CRM Manager - London or Paris Based
Hi Everyone, I am working with a prospective new client who is looking for a CRM Manager to help stand up and manage Braze. I cannot post their name due to compliance but if you are interested, please let me know and I will share the details and put you in touch. They are a VC funded startup in the FinTech/Crypto space that is mobile based and looking to leverage Braze for Push, IAM and Email. Thanks!Marketing Automation and Email Analyst
Apply here: https://fairstone.wd3.myworkdayjobs.com/en-US/FairstoneCareers/job/Sr-Analyst--Marketing-Automation-and-Email_R21627 Location: Toronto, Canada 🇨🇦 At Fairstone, our culture isbuilton strong values and leadership principles that definethe expectations we have for working together and with our customers. We help Canadians find the right solution to meet their needs with a variety of products and services. Our values and principles guide the actions we take to ensure our customers get the best experience possible. Be part of our talented and growing team! We are currently looking for an Analyst, Marketing (Automation and Email), to join our team, reporting to the Director, Digital Marketing. As an Analyst, Marketing (Automation and Email) will play a crucial role in driving customer engagement and retention across our diverse portfolio, including Fairstone Bank, Fairstone, EdenPark, and Fig. In this role, you will be responsible for executing day-to-day B2C Marketing Automation operations, including promotional email campaigns, transactional email campaigns, performance measurement, and reporting. You will stay abreast of industry trends and collaborate with internal partners to enhance and optimize campaign performance. The ideal candidate is a data-driven analytical thinker with a proven track record of deploying large-scale B2C email campaigns. "Be a part of our inclusive workplace where diverse perspectives drive innovation and excellence." WHY JOIN US? BECAUSE WE ARE PROUD TO BE One ofMontreal's Top Employers for 2024 for the fourth consecutive yearby the editors ofCanada's Top 100 Employers. WE OFFER: Work-Life Balance: Our 37.5-hour workweek and hybrid model (3 days in-office) promote a healthy balance. Wellness: Tailored well-being solutions available 24/7. Time Off: Minimum 15 paid vacations, 6 wellness days, with federal holidays. Community Support: Paid Volunteer Day to give back to your community. Retirement Planning: Employee and employer contribution pension plan, plus the Fairstone Retirement Savings Plan Education: Tuition reimbursement program covering expenses up to $3,000 per year. Development: Access to Fairstone Academy for comprehensive training and skill development. Employee discounts: Exclusive access to discounted products and services, including car insurance, hotels, attractions, movies, gym memberships, and more. WHAT WILL YOU WORK ON? Execute Marketing Automation strategies and tactics to drive customer acquisition through cross-selling and retention Build and execute promotional email campaigns, identify opportunities for optimization, including customer segmentation strategies Implement A/B testing strategies to enhance campaign performance Conduct thorough testing and QA for all marketing automation and email campaign activities Collaborate with the Analytics team to implement email personalization strategies, tailoring customer interactions based on preferences and behaviour Evaluate program performance, analyze reports, and identify trends and opportunities to optimize customer engagement Troubleshoot and resolve delivery issues with internal and external teams Assists the Marketing Automation specialist in developing new experiences and customer journeys Co-own prioritization planning for new email requests and maintain ongoing documentation processes as business needs evolve Create and deliver reports on email marketing initiatives to key stakeholders Regularly identify and incorporate trends and best practices from leading brands to benefit Fairstone’s growth Cross-functionally coordinate with Creative, Content, Brand, Product, Analytics and other departments as needed WHO ARE WE LOOKING FOR Bachelor’s degree or College diploma in Marketing, Business, or related field 2+ years of experience in digital marketing, with a proven track record of executing successful marketing automation and email campaigns Experience with Braze preferred or one of the following: Marketo, Salesforce Marketing Cloud, Iterable, SAP, HubSpot and/or any leading customer engagement platforms Familiarity with HTML, CSS and Liquid Syntax is a plus Experience in managing and executing B2C email campaigns Experience in systematically testing and ensuring the quality, accuracy and effectiveness of email campaigns Experience in planning and executing customer journey maps, tracks, and triggers Excellent project management and organizational skills, with the ability to manage multiple projects and tight deadlines independently while ensuring accuracy, efficiency and quality Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams. Strong analytical skills, attention to detail, solid business acumen, and effective problem-solving abilities. Superior oral and written communication skills. Financial services industry background is an asset. French language skills are an asset. ** Internal job title: Sr. Analyst, Digital Marketing**Senior CRM Manager - APAC (in Singapore)
The CRM team at Wise is growing and we're looking for a Sr. CRM Manager to lead and mentor a growing team of CRM professionals in Singapore. They'll work closely with technical and non-technical stakeholders (Marketers, Growth Managers, Product Managers, UX Researchers, Engineers, Designers, Analysts etc.) to develop and manage our CRM strategy for our APAC customers. The ideal candidate is a mid-senior CRM professional with strong knowledge on segmentation, lifecycle management and stakeholder management. A strong track record of successful cross-channel initiatives where you were in charge of the end-to-end process of planning, developing and implementing customer-centric campaigns is equally a must. Knowing Braze and coming from a product-driven environment won't hurt either :D We know this is not just about what we look for, but also what we offer in return. You'll join a team of 20+ really strong CRM professionals where every single one of us is always keen to share our knowledge and experience. There's of course other perks like flexible working, 90 days each year to work from anywhere in the world, RSUs (actual shares!), private medical insurance, 6 weeks paid sabbatical after 4 years at Wise (on top of your annual leave) and many others. All the info you need is here, but if you have more questions or want to chat, feel free to reply in this thread.CRM Manager - B2B (in London)
The CRM team at Wise is growing and we're looking for a CRM Manager to help us take our B2B comms to the next level. You'll work closely with technical and non-technical stakeholders (Marketers, Growth Managers, Product Managers, UX Researchers, Engineers, Designers, Analysts etc.) to develop and manage our CRM strategy for our Business customers. The ideal candidate is a mid-level CRM professional with strong knowledge of segmentation, lifecycle management and stakeholder management for business customers. A strong track record of successful cross-channel initiatives where you were in charge of the end-to-end process of planning, developing and implementing customer-centric campaigns is equally a must. Knowing Braze and coming from a product-driven environment won't hurt either :D We know this is not just about what we look for, but also what we offer in return. You'll join a team of 20+ really strong CRM professionals where every single one of us is always keen to share our knowledge and experience. We're also spread across 4 offices: London, Tallinn, Austin and Singapore so the breadth of perspectives and experience is really unmatched. The salary band for this role is also transparent and we're offering between £44-£60k per year. There's of course other perks like flexible working, 90 days each year to work from anywhere in the world, RSUs (actual shares!), private medical insurance, 6 weeks paid sabbatical after 4 years at Wise (on top of your annual leave) and many others. All the info you need ishere, but if you have more questions or want to chat, feel free to reply in this thread.
