Hiring: Email Marketing Strategist @innn.it in Berlin

About us:

innn.it is the new campaigns platform. We encourage people to take initiative and start a petition. To do this, we not only provide a free and powerful platform, but also offer tangible support for anyone who wants to engage in positive social change. We support them with our longterm experience, expertise and passion. We also lower the threshold to launch legally binding initiatives and sign them from home.

With innn.it we want to get a step closer to a self-determined society. In times of digital networking, a single person can trigger a social movement. We believe that by acting together, people begin to trust their own abilities more and advance society: change is possible!

We are a registered NGO based in Berlin and 100% donor-funded. You can find more information about us on innn.it.

Your mission:

As an email marketing strategist, you develop a sophisticated mailing strategy for our campaigns organization. Your goal: to sustainably engage users and mobilize them for new campaigns. Based on our previous findings, you create a strategy that you continuously develop and optimize. You are the product owner for our mailing program Braze and ensure that we successfully use functions such as automation.

Ideally, you already have experience in email marketing or campaigning. Even without previous experience, you may be the right person for the job if you are able to quickly familiarize yourself with topics, are very good with numbers and have a very good technical understanding.

The job requires both German and English language skills. All details can be found below and at https://verein.innn.it/jobs/#email

Your responsibilities:

Strategic development & optimization

• Develop a data-driven email strategy for user engagement and mobilization.
• Continuously optimize and evolve the strategy based on performance data and testing.
• Develop a segmentation strategy and analyze and adjust existing segments.
• Establishing a sunsetting policy to keep the database up to date and optimize email deliverability.
• Training and research on the latest trends and best practices for deliverability and reputation.

Email marketing & campaign management

• Responsibility as product owner for the Braze mailing tool.
• Researching and staying on top of the latest trends and best practices in email marketing to ensure our campaigns consistently meet and exceed industry standards.
• Designing and implementing email marketing campaigns and journeys that inspire participation.
• Ensuring deliverability and optimizing user experience.

Training & internal processes

• Create and update guidelines and conduct update training so that campaigners and fundraisers can send email campaigns independently.
• Train and support employees who work with Braze.
• Actively engage with Braze to ensure optimal use of the tool and to solve technical challenges.

Data analysis & performance monitoring

• Segmentation of target groups and personalization of email content to maximize engagement rates.
• Analysis of existing and required data to optimize the segmentation strategy.
• Conducting A/B tests based on data analysis and user feedback.
• Monitor key performance indicators (such as open rate, click rate, and conversion rate) and provide regular reports on campaign effectiveness.
• Comply with all relevant data protection laws and best practices in email marketing.

You bring this:

• Experience in email marketing or campaign work is ideal, but not a requirement.
• Knowledge of how to use Braze or similar mailing programs or the willingness to become an expert in the tool.
• Analytical thinking, very good handling of numbers, knowledge of Excel and the ability to interpret data and make decisions based on it.
• Structured, independent work and the joy of sharing knowledge in a team.
• Interest in social issues and mobilization campaigns.
• Excellent written and verbal communication skills (German and English).

What we offer:

• A meaningful job in a dynamic campaign organization.
• The opportunity to make a real impact with your work.
• A dedicated team that supports and learns from each other.
• Opportunities for further training to expand your expertise.
• A centrally located office in Berlin-Mitte and the option to work from a home office.
• This is a full-time or part-time position in Berlin; full-time is equivalent to 36 hours per week.
• A salary of €45,000 or €50,000 per year (full-time before taxes), depending on experience and salary transparency in the team.
• Six weeks of vacation per year.
• Monthly ticket for public transport (“Deutschlandticket”).
• Representation by a works council.
• The contract is initially limited to one year.

We value diversity and welcome all applications – regardless of gender, nationality, ethnic and social origin, religion/belief, disability, age, duration of unemployment, and sexual orientation and identity.

Application:

Do you want to take our email strategy to the next level with us? Then apply now! Send us your application with a CV and a letter of motivation (max. 1 page) as a PDF by email to jobs@innn.it (subject: Email Marketing Strategist).