We're Hiring: Lifecycle Marketing Manager @ Avid
WHAT YOU WILL DO: Lifecycle Strategy & Campaign Management: Develop and execute end-to-end automated lifecycle marketing programs leveraging Braze across multiple channels, including email, in-app messaging, push notifications, and onsite experiences with the goal of driving acquisition, onboarding, retention, and expansion. Advanced Audience Segmentation & Personalization: Design and implement sophisticated customer segmentation strategies using our CDP, Google Cloud, and Salesforce integrations to create highly targeted, personalized experiences at scale. Ensure each customer receives relevant, timely, and engaging communications throughout their lifecycle journey. Cross-Functional Collaboration & Alignment: Collaborate closely and consistently with Product Marketing, Content, eCommerce, Digital Ops, Creative Services, and Engineering teams to integrate lifecycle marketing initiatives seamlessly into broader company strategies and product releases. Ensure all lifecycle communications reflect cohesive branding and align closely with company-wide growth objectives. Data-Driven Optimization & Experimentation: Establish rigorous experimentation frameworks, regularly performing comprehensive A/B and multivariate testing to optimize engagement, conversion rates, retention, and LTV. Analyze data from Braze, Litmus, Google Analytics, and Salesforce to refine campaigns, customer journeys, and messaging strategies continuously. Performance Measurement, Reporting & Insights: Define and track clear KPIs, establish performance benchmarks, and regularly provide insightful analysis of lifecycle marketing results. Leverage performance data to identify actionable improvements, communicate insights effectively to stakeholders, and drive strategic decisions for campaign refinements. MarTech Ownership & Continuous Improvement: Serve as the primary expert and liaison with Braze Account Management and other MarTech vendors, staying informed of new features, best practices, industry trends, and technologies. Lead internal education efforts, ensuring the organization fully leverages Braze’s capabilities to enhance personalization, automation, and customer engagement. Innovation & Industry Expertise: Proactively identify innovative opportunities within lifecycle marketing by staying current with SaaS industry trends, best-in-class subscription models, personalization strategies, and competitor insights. Act as an internal champion for experimentation and innovation, promoting a culture of continuous improvement and customer-centric marketing. WHO YOU ARE: Customer-Obsessed Experienced Lifecycle Marketer: 5+ years of experience driving lifecycle or CRM marketing programs, specifically utilizing Braze for campaign orchestration, segmentation, and personalization. You have a relentless passion for understanding customers, continuously strive to enhance their experience, and proactively use data-driven insights to personalize every touchpoint and interaction. Customer Segmentation & Automation Expert: Deep knowledge and demonstrated success in customer segmentation strategies, automated multi-channel campaigns, and personalized communications leveraging data-driven insights to improve retention, expansion, and customer lifetime value (LTV). Analytical & Data-Driven: Strong analytical capabilities, proficient with advanced experimentation frameworks (A/B testing, multivariate tests), and experienced using analytics platforms such as GA4, Amplitude, or equivalent. Familiarity with Customer Data Platforms (CDPs) and the ability to interpret complex data sets to drive actionable insights. Cross-Functional Collaborator: Proven track record of successfully collaborating across diverse teams—including Product, Creative Services, eCommerce, Digital Ops, Content, and Development—to execute cohesive lifecycle strategies aligned to broader organizational goals. Highly Organized & Project-Oriented: Exceptional organizational, planning, and project management skills, capable of independently managing multiple complex projects simultaneously, prioritizing effectively, and consistently delivering high-quality outcomes. Compliance-Savvy: Strong understanding of relevant marketing compliance requirements, including CAN-SPAM, GDPR, and other regional or global regulations impacting customer communications. Technically Proficient: Solid knowledge of HTML/CSS specifically for email debugging, ensuring seamless execution and delivery of email campaigns across platforms. Creative Industry Enthusiast (Bonus): Experience or a genuine passion for video, music production, audio recording, or related creative industries is a significant advantage, helping you empathize deeply with our customers and their creative journeys. WHAT TO LOOK FORWARD TO? Join a global team and experience a dynamic, collaborative work environment that fosters innovation and growth. Remote work model offering flexibility to balance work and life. Access to development programs with strong support and mentoring to help you grow and advance within the company. Equal opportunity employer committed to diversity, inclusivity, and creating a welcoming environment for all employees. Attractive benefits package including health & life insurance, referral rewards, and generous leave policies to ensure a healthy work-life balance. Think this role is a good fit for you? Apply now! Avid is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
HIRING: Lifecycle Marketing Manager for High-growth Fintech Company
Responsibilities: Manage and work towards a best-in-class technical implementation of regular ongoing email programs, and automated, personalized email notifications. Own Forge’s email calendar and tactical execution of all email programs, and effectively communicate initiatives, to inform stakeholders and ensure client satisfaction. Build and test for optimal email content and call-to-actions, while also ensuring strong attention to detail and data integrity. Manage Forge’s email agency by setting appropriate priorities, maintaining accountability, and leading ongoing meetings. Liaise and advise stakeholders of various business lines on email opportunities and follow through on planning and executing on these opportunities. Ensures alongside legal and compliance teams that Forge adheres to email best practices with regards to governmental regulations such as CAN-SPAM and GDPR, among others. Qualifications: Bachelor’s degree 5+ years planning and executing email programs for a corporate organization Strong analytical skills with the ability to interpret data and make data-driven decisions Familiarity with marketing automation platforms, CRM systems, and analytical tools Excellent communication and interpersonal skills Experience with data structures, mapping attributes across tables, and transforming values with table calculations Knowledgeable about email industry trends, laws, and regulations Must be able to sit and/or stand for long periods of time in an office or home office setting while working Preferred Qualifications: Experience with Braze, with hands-on experience in the platform Experience at a financial services and/or fintech company Experience with SMS and in-product notifications is a plus, as we look to implement these programs in the future If interested please apply: San Francisco, California: Application link New York, New York: Application link
Hiring for Director of Lifecycle Marketing
At BRCG, we help brands grow smarter, faster. We're a growth marketing agency that partners with DTC brands, mobile apps, tech companies, and more to drive full-funnel performance—from new customer acquisition to deep, sustained retention. We’re on the lookout for a Director of Lifecycle Marketing to lead our CRM practice and support lifecycle strategy across a growing portfolio of innovative clients. This role is ideal for someone who thrives in an agency setting: collaborating cross-functionally, leading high-impact initiatives, and guiding both clients and internal teams to success. This is a remote-first role, but the ideal candidate would be located near Charlottesville, VA. What You’ll Do: Lead lifecycle marketing strategy for multiple clients across email, SMS, push, and in-app channelsOversee a growing team of CRM strategists and specialists—providing coaching, direction, and supportOwn and evolve journey design across onboarding, activation, retention, and winback stagesPartner closely with Growth, Creative, and Analytics leads to bring campaigns to life and measure successServe as the strategic point of contact for clients, presenting plans, results, and optimization recommendationsDesign and implement segmentation and personalization strategies that scaleIdentify new opportunities for growth, automation, and experimentation across the lifecycle funnel Who You Are: 6-8+ years of CRM/lifecycle marketing experience, including at least some time in an agency or consultancy environmentExperience directly managing people and collaborating across multiple client accountsStrong background in customer segmentation, personalization, and journey buildingHands-on experience with Braze and/or Iterable is a mustAdept at presenting to clients, translating data into insights, and adapting strategies based on performanceComfortable working in a fast-paced, client-facing environment with shifting prioritiesThoughtful leader who can inspire trust from clients and mentorship within the team Why BRCG?: Remote-first flexibilityOpportunity to lead strategy for top-tier DTC, mobile, and tech brandsA collaborative, entrepreneurial team that values curiosity, performance, and heartExposure to a wide variety of verticals, tech stacks, and customer journeysCompetitive compensation, benefits, and a strong emphasis on growth and learning Let’s build the future of lifecycle marketing—together. If you’re ready to lead with strategy, elevate a team, and deliver measurable results for ambitious brands, we want to hear from you. For more information, check out the job posting: https://www.linkedin.com/jobs/view/4204476047
Retention Lead (Mexico or LATAM)
Responsibilities Design and execute user retention and reactivation strategies. Activate audiences through owned channels: Email, Push Notifications, WhatsApp, and In-App messaging. Generate user insights to inform loyalty strategy. Define experiment roadmaps and lifecycle campaigns for different audiences (activation, retention, and reactivation), optimizing messages, channels, and frequencies to maximize CRM metrics. Manage projects in collaboration with the product/tech team. Develop multichannel strategies and communication sequencing. Monitor and automate reporting with key performance indicators (KPIs). Requirements 1+ years of experience in lifecycle/engagement marketing roles. Strong attention to detail and organization, always seeking to improve processes and workflows. Ability to manage multiple projects simultaneously, make quick decisions, and prioritize initiatives effectively. Experience developing multichannel strategies for activation, retention, and reactivation. Advanced knowledge of data visualization, reporting, and analytics tools (Power BI, Mixpanel, Excel, Metabase, GA, etc.) Key Success Traits for This Role: Critical thinking. Extreme curiosity. Autonomy to learn and execute. Proactiveness. Adaptability to a fast-paced, ever-evolving environment. Strong planning, prioritization, and time management skills. Interested? Send me an email at martin.alvarado@justo.mx.Marketing Automation Associate
Lark is seeking a talented Marketing Automation Associate to join our growing team. This role requires deep hands-on execution within our marketing automation platform, spending the majority of your time building, optimizing, and managing campaigns to ensure seamless customer journeys. You will collaborate closely with the Senior Marketing Operations Manager and cross-functional teams to build, test, and improve marketing automation strategies that drive customer engagement, conversion, and retention across multiple channels, including email, SMS, push notifications, and more. Apply here
Hiring: CRM Campaign Manager
About the job Would you want to work as a CRM Campaign Manager in an entrepreneurial and international environment? For decades, parking was a hassle. Then in 2008, ParkMobile launched with a simple goal: make parking easier. In 2021, EasyPark Group acquired ParkMobile. EasyPark Group has a unique market coverage with a presence in over 80 countries and over 6,000 cities. Our team is committed to creating tech-based solutions that power smart mobility and make parking hassles of the past obsolete. We create innovative solutions connecting parking and mobility ecosystems, eliminating friction while maximizing convenience and efficiency. At ParkMobile we offer agile frameworks and incentives for innovators and problem solvers, all at the perfect spot for work and play at the heart of midtown Atlanta and we are experiencing exciting growth. We’re looking for more people to join our team and help shape a product used by more than 38 million people. The Role – What You’ll Be Doing You will be part of a growing team that is highly appreciated within the entire organization where you will contribute by implementing plans and managing projects as well as participating in weekly stand ups and syncs to ensure continuous success. The primary stakeholders for this role are the distribution and product teams at ParkMobile but you will also collaborate with other functions and teams globally to create the best customer experience possible. In this role you will also: Plan and deliver CRM Marketing campaigns and service communication across push, in-app, SMS and email in collaboration with our stakeholders cross the company to improve our business results and address strategic priorities. Making campaign analysis and presenting results to the relevant stakeholders in the organization as well as follow up with clear actions to optimize future re-runs. Contribute to and execute on our CRM strategyIncorporate content strategies in campaigns to drive user engagement. Plan out needed personalization and dynamic content for all portions of the campaign across multiple channels. Structure A/B and/or multivariate tests to optimize campaigns. Be a customer advocate within Parkmobile, ensuring the highest quality interactions with the user across all lifecycle channels. Is this you? You thrive in an environment where you will have the opportunity to contribute on a high level, where your input is valued, and where you together with others will build and develop the CRM ways forward through a curious and strategic manner. You are experienced within the field and have a good understanding of working towards the B2C segment and the impact CRM has. You have been working close to product and product teams, and are tech-savvy. Previous experience with working in Braze, Looker and Mixpanel is considered a plus. You have an educational background in Economics or Marketing and have excellent English communication skills. This role is based in Atlanta. Life at ParkMobile At ParkMobile, we aim to build an inclusive culture where differences are used to inform better creative, strategic, and business decisions. We actively seek diversity of backgrounds, education, beliefs, and ways of thinking. We look to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. ParkMobile is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe in work/life balance. Seriously. Our team members' well-being is just as important to us as their work. We are humans first, employees second. We offer a ton of competitive perks, including: Unlimited PTOMedical, dental and vision coverage401K MatchingCasual DressPaid Parental LeaveLearning and Development OpportunitiesPet InsuranceCompany Community Service Events At the start, we just wanted to make parking easier. Today, we’re the leading provider of parking solutions in the U.S. and it’s our mission to power smart mobility for every driver and vehicle, everywhere. Apply here: https://www.linkedin.com/jobs/search/?currentJobId=4137545969&keywords=Parkmobile%20crm&origin=BLENDED_SEARCH_RESULT_NAVIGATION_JOB_CARD&originToLandingJobPostings=4137937793%2C4116146482%2C4125054300%2C4131144273%2C4127794718%2C4137545969%2C4124182502Job seeker: looking for CRM/automation/customer journey gigs!
Bonfire community! I'm grateful to have had the opportunity to own all CRM functions at my last job - automation, campaigns, SMS, segments, tagging, etc - it was at a mortgage company that unfortunately didn't survive and I was laid off. I want to continue on the path of CRM/customer engagement and create larger scale canvases using Braze...while I've no working experience with this specific platform, I have transferrable skills and have obtained status of the Braze Certified Practitioner. Does anyone have any advice for someone at my level, with 3 years experience and a proven track record, looking to grow my career at a company that uses Braze or similar tools? If you're hiring and interested in learning more about my background, please send me a connection request! https://www.linkedin.com/in/terry-gaylord/HIRING: Senior Platform Architect (Braze)
The Braze and Merkle partnership enable brands to work with two industry leaders in messaging innovation and delivery. We fuse our data-driven, strategic messaging capabilities with Braze’s leading, mobile-first messaging platform to help brands reach their customers wherever they are. And we do all of this in a way that is scalable, integrates into existing tech stack, and fully maximizes current investments. Careers at dentsu <-- Job Description
