Fun Team Activity: Marketing Scavenger Hunt
If you're looking for something easy, free, and fun to do your your team, here's something I recently did with the Lifecycle Marketing team here at Braze! A Marketing Scavenger Hunt. It was directly relevant to our jobs, of course, but also taught us a lot of random things about each other. Like that one teammate is very loyal to a particular floss brand, or that another got very into flashlights during COVID 😆. Here are the rules and some of the prompts we used, but it would be super easy to add to this or adapt it for your own team! The Rules: We will scour our own inboxes, push notifications, SMS alerts, social or any other marketing channels we use to find campaigns targeted to us matching the prompts. When you find a match, take a screenshot and add it to the appropriate slide below your name. We’ll have 20 minutes of searching and then come back together to see what we found! Each campaign is worth a different amount of points, depending on the difficulty of finding them! Sample Prompts: Find a campaign with perfect personalization. Find a campaign with bad personalization. Find an Email with a punny subject line. Find an Email or SMS with incredible visuals. Find a campaign that used more than 1 channel. Find a campaign with a terrible CTA. Find a campaign that targeted a niche interest. Find a campaign with a seasonal theme. Find an abandoned cart campaign. Find a welcome email. Find a campaign that shows how many loyalty points you have. Find a subject line with 3 or more emojis. Let me know if you try it out!What skill did you unlock in 2024?
Hi friends! December is here, and like many of you, I dove into my Spotify Wrapped today (no surprises—Hurray for the Riff Raff dominated!). This got me reflecting on the year and how marketing, marketing ops, and marketing technology have evolved. While AI is a popular topic, I’m curious to hear about your experiences. What was the single most important skill you learned for your work in marketing or marketing operations in 2024? What prompted you to learn that single most important skill? What other skills did you learn in 2024? Reply in the thread and share how you leveled up in 2024!🚀 Lets chat about: CRM, Growth, and Digital Strategy? 📈
Hi everyone! I’m Vladyslav, a Senior Application Consultant at VML MAP, where I help enterprises uplift their tech stack through CRM automation, marketing strategies, and personalization at scale. From customer engagement to retention strategies, I thrive on optimizing every touchpoint in the user journey, leveraging tools like Braze, Talon One, Amplitude, mParticle, Hubspot, DYield and many others to drive impactful results. With many years of experience in CRM and Growth, I’ve worked on large-scale marketing automation projects at companies like Glovo (DH), Wunderman Thompson MAP and many others, helping brands connect with their customers through data-driven strategies. 💡 Whether it’s automation, A/B testing, lifecycle marketing, growth strategies or developing the most hacky solutions, I love geeking out over CRM innovation. Let’s connect, share insights, and collaborate on exciting projects!
