Forum Discussion
Guendalina
2 years agoPractitioner
We made several rounds of testing during 2 months, in 2 different countries (France and Russia). We tested: Common name vs. Rare Name; Masculine name vs. Feminine Name; Company name vs. Real Sender Name. The results were clear: using a first name had a big impact on open rates (up to +24%) and very popular masculine names performed better.