Forum Discussion

Jonathan's avatar
Jonathan
Active Member
2 years ago

Q: Is Apple’s Link Tracking Protection (LTP) going to affect Braze users?

Apple is launching LTP in the iOS17 and this new privacy enchantment feature looks like it's going to impact marketeers and marketing platforms the most.

workplace and company settings
  • pedram's avatar
    pedram
    Active Member II
    2 years ago

    Hi Jonathan,

    I haven't heard of any workarounds directly from the marketing automation tools. As you know LTP is targeted at Apple customers (i.e., Apple Mail, Messages, Safari private browsing mode only). 

    Things that are not as of now impacted are:

    • Non-safari browsers
    • Standard safari browsing
    • UTM params
    • Customer parameters

    And I think the big losers here will be campaign tracking such as Meta campaigns.

    There is a fairly big lack of response from ESPs which is strange. There is no silver bullet out there, but to contact your ESP to see what their views are.

    If you know of any concrete measures taken we are not aware of, feel free to share!