Forum Discussion
Lifecycle Marketing Team Structure question
Curious if anyone is on a Lifecycle Marketing team specifically that doesn't roll into the broader Marketing org at their company. Where do you sit? Under Product? Design? Would love to get thoughts ...
we're under the Marketing deparment buuut have always acted as the bridge between Product/Tech and Marketing. It's a tricky bit 😄 A lot of the stuff you do in lifecycle is essentially tied to product, but you also share the same objectives with marketing... how is your org set up?
