How does this align with your website analytics data (i.e. is your traffic up)?
How do you call the SDK (for example are you loading it in GTM and do you subject it to GDPR/CCPA data collection consent).
How did you filter the MAU to just the SDK - Don't forget any event to a user bumps the MAU's such as you changed the email targeting and are now sending to more records or you did an update to records even though they did not visit the website.
MAU includes all unique visitors seen in a month / users who see events (including anonymous).
