andrewdonnelly
2 years agoActive Member
How to record the origin of all users in Braze - Best practices
I'm looking to hear from someone who records the origin of all their Braze users and how best to do this. Do you use a custom attribute? If not, what do you use? Or do you record it outside of Braze?
We’re looking for the best way to identify where each user in our database originated from and how they entered our database.
For example:
- A conference or industry event
- Created manually by one of our staff in our CRM
- Our product user database - businesses add their employees to provide them with access to our product, which then syncs to Braze
- Free product trial sign up
- Social media e.g. YouTube, Facebook, etc.
- Ad campaign
- etc
This is part of but different to attribution - we're also currently working on a multi-touch attribution dashboard covering all touchpoints with various attribution data models.
How do you record and structure the origin data in Braze?
thanks a lot!