Any braze/amplitude power users?!

Hey csfernandez74 

Not going to say I'm an Amplitude power user but we have our Braze instance connected via currents as Amplitude is our app's main source of truth. I'm not the right person to discuss the technical details of connecting Amplitude and passing the data but here is what I can tell you.

We pass our Braze events such as email opens, IAM clicks and so forth back to Amplitude where we can compare them to events and property data that is already collected in Amplitude. Amplitude is our main source of event data and captures more events than we capture in Braze, so it makes sense to pass Braze data back to Amplitude for us as we can analyze a broader range of data and compare it to other teams who use Amplitude for their work, such as PMs and engineering.

One thing to be aware of is that when filtering by canvas or step in Amplitude, we found it can be very hard to tell what is what if every step is called 'Delay' or 'Onboarding 1' for example. So, we use quite lengthy clear naming conventions for the canvas name and canvas steps, which looks a bit messy in Braze but makes it so much easier to work with in Amplitude. e.g. a canvas step might be 'Onboarding_AllUsers_Email1' but it is clear in Amplitude what step we are looking at.