Forum Discussion
What should I test?
Hey team! We have been using braze for about a week sending campaigns, and I am super keen to run a test amongst either email (not subject line tests), sms or push and would love any really cool ide...
Hey meg_kerry so exciting to be starting! And endless test options! Can you maybe share a little more context about your product, vertical, types of campaigns you’ve started with and what kind of KPIs/goals/conversion events you need to move?
Maybe for inspiration check the Braze Inspiration guides and also the different channels here in Bonfire for some ideas. You’ll probably want to test different campaign concepts or even channel combinations for different user stages.
what might also be helpful is to start a backlog of test ideas. Run a brainstorming session with your team focused on a specific goal or behaviour you want your users to do and write down all ideas that come up. Then prioritise them based on impact-confidence-effort and start with the tests scoring highest :)
