Forum Discussion
Users marketing consent
Hi everyone, We're looking for ways to increase the number of contactable users. Some key actions we're considering include: A/B testing in the onboarding phase Ad hoc campaigns with in-app notif...
Hi Matteo, looks like you've gotten some great feedback from others! Here are a couple things that we did at the company I'm at:
1. User onboarding: defaulted the checkbox to be checked, with option for client to uncheck. Most will keep it checked.
2. Existing client messaging: Always-on content card targeting clients who have a missing email or phone # on file. The content card takes clients to their profile page to fill that information in.
3. Subscription groups: Split marketing preferences into subscription groups, and within that, split it by channel. Subscription groups are Promotions & Recommendations, Engagement & New Features, and Partnership Communications. From there we have each channel underneath: email, sms, etc. This gives clients the choice to choose which messaging they're interested in receiving.
Hope that helps!
