Forum Discussion
For regular surveys, I've always used the same name we're using for our marketing emails.
I've made exceptions in cases where we want to have a more personal touch, like for example an email from the founder of the company, but this extends from the sender name to the entire message - it looks and feels like a person sent it manually.
As for the address, insights@ and feedback@ are a couple of good options if these are not going from a specific person's address as stated above.
I find it interesting that you decided to send surveys from your transactional domain. I've always sent them from a marketing domain. The law isn't quite clear on this topic, but giving users a way to opt out is better than them having to mark you as spam, even if they could legally be considered transactional. We should probably start a thread on this topic 🙂
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