Forum Discussion
Microsoft deliverability
Hi all, Is someone else struggling with Microsoft deliverability? We have Validity/Everest and we are have very good reputation on all our IPs, SPF DKIM aligned and checked, gmail and other ESPs...
Hi David,
Thank you for your answer.
It's kind of a mystery tbh. We use the drag-and-drop editor (will double-check for 'if mso' thanks for that tip) and our emails are quite light on the image/text front, we use benchmarks for ratios, fingerprinting...etc, so we are running dry on what else can it be.
Complaints used to come as SRDs (Microsoft's most accurate way to measure complaints) but all of a sudden they just changed to "Overall Complaint Rate". The interesting bit is that we are currently warming a brand new IP with a minimum rate (still early days on the warm-up) this is being done with transactional emails and highly engaged users, but still, the complaint rate is coming back as 1 in every 2 emails are counted as a complaint, this is statistically unlikely and never seen it before.
We also have customers mentioning to us that they have marked our email s as not spam several times and Microsoft keeps delivering to the spam folder. I have been running this test myself for the last 6 months and I have marked the at least 50 times as not spam and they still land on spam.
Are there anyonther tips you can share on how could this happen or if there is any documentation that Microsoft shares on how to increase deliverability on the more technical deeper side (not the typical deliverability rules as engaged, subject lines, etc etc)
In advance thanks for your help
Hello Lori-Merchan
If the content is not the issue then I would check the DKIM, SPF and DMARC setup.
Also, check if the IPs/domains used by Braze are not blocked/marked spam by any Spam house.
You can use MXToolbox to check this: Email Blacklist Check - IP Blacklist Check - See if your server is blacklisted (mxtoolbox.com)
Thank you Manoj, all aligned and not blocklists... just think Microsoft has tightened their spam filters to a point that all lands on junk. I have set up a test account, sending myself transactional messages (double opt in). Have been fishing out and marking messages as no spam for months (same domain) and nothing works...everything keeps going to spam 😞
My new inbox is my junk folder.
Will keep asking around and will share if I find something.
