Link Alias Issues in Content Blocks

Question

We have 16 different franchise brands that we market for individually. I have content blocks set up for all of our branded footers (multiple design options for each brand) that I use on every email. We were really excited to have content blocks so we could easily update standard footer elements and links without having to update it on all of our live emails for every brand (there are hundreds), but it seems that building all these content blocks will still not be useful for making universal updates bc if I change a link, I still have to go into every single email of every live canvas and campaign to retype the link alias name - a very tedious an unnecessary process that essentially defeats the purpose of the content blocks in the first place.&nbsp;Does anyone know if it's possible to specify the link alias name in the HTML of my content blocks (or even just in my HTML email templates) for the UI to recognize the alias name automatically so I won't have to manually name the same link in every email? I know that aliases are unique to each email, but this is not useful at all when we have standard links that are on all emails that I'm naming the same thing every time anyways. There has to be a better option than "all or nothing" on the link alias enablement bc we want to use it. But the benefits of the content blocks are being cancelled out by the link aliases. We put a lot of work into rebuilding all these templates/blocks for all of our brands when we migrated to Braze, so I really want to find a way to make it work.

bhanu5150 · Answer

Given that you manage 16 franchise brands with hundreds of live emails, here’s the recommended solutions:Solution 1:&nbsp;For major updates, consider using the Braze API for efficiency.Embedding Link Aliases Directly in HTMLYou can specify a link alias in your HTML content blocks by using the data-link-alias attribute. This way, Braze automatically recognizes and applies the alias when the email is sent. For example: &lt;a href="https://www.example.com" data-link-alias="footer-link"&gt;Visit Our Website&lt;/a&gt;Solution 2:&nbsp;Use Dynamic Content in Content BlocksLeverage Braze's Liquid syntax to dynamically generate aliases based on context (e.g., brand name, email type). Here's an example:&lt;a href="https://www.example.com/{{brand_name}}" data-link-alias="footer-link-{{brand_name}}"&gt;Visit {{brand_name}}&lt;/a&gt;How It Works:Replace {{brand_name}} with a variable that corresponds to the brand or franchise name.This dynamically adjusts both the link URL and alias based on the specific campaign or brand.Solution 3:&nbsp;Use Global Variables or Custom Attributes to manage common links and aliases centrally:Steps:Create global variables in Braze to store standard links and alias names.Reference these variables within your content blocks or email templates using Liquid syntax.Example:Define footer_link_alias as a global variable:&lt;a href="{{footer_link}}" data-link-alias="{{footer_link_alias}}"&gt;Learn More&lt;/a&gt;