Forum Discussion

juliettec1230's avatar
juliettec1230
Practitioner
2 years ago

Guidelines for different email types

Does anyone have helpful articles or case studies that describe the difference between marketing, operational and transactional emails? I'm currently helping define this for my company as we migrate ...
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AllanHeo's avatar
AllanHeo
Strategist
2 years ago

Hi juliettec1230 ,

I saw your other post on API/API-Triggered Emails. A very short answer is that all emails, transactional or not, can be set up using the action-based delivery, and I actually recommend it that way. 

API-Triggered is definitely possible, but it will require your engineers to be involved to set up and launch those campaigns. 

This is a great topic that causes lots of confusion; I'm happy to write some more thoughts and send them your way!

  • juliettec1230's avatar
    juliettec1230
    Practitioner
    2 years ago

    I would appreciate it! The main reason we're exploring it is to be cognizant of using too many data points for high volume transactional emails (like reminder emails for an upcoming event someone RSVP'd to). if you have any POV on this, let me know!