Forum Discussion
vbaliga
Active Member
Hi dylancarpe ! In your experience as a CSM, what are some of the Braze features that tend to lead to successful testing?
dylancarpe
2 years agoBraze Employee
great question vbaliga ! Some of the features that lead to the most effective testing:
- Experiment Path Step in Canvas: Winning Path
- This is similar to a winning variant, but for path-level testing. This tool automatically places customers into the winning customer journey path after a test is complete. This way, not a moment is lost in terms of connecting to customers and driving revenue.
- Winning Variant
- The classic optimization choice for a standard A/B/n test. Once the initial test is complete, remaining customers automatically receive the variant that won the test.
- Personalized Variant
- Instead of sending remaining customers the overall winning variant, this tool sends the message variant most likely to engage each individual customer. Think 1:1 at the scale of 1:many.
- Intelligent Selection
- Automatically and continuously adjust the percentage of customers receiving the best-performing journey variant over time to maximize journey performance.
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