Forum Discussion
ashley_rosen
Active Member
Hi Maggie & Guendalina,
Guendalina, What are the most important elements to consider in Braze to begin effectively testing?
dylancarpe
2 years agoBraze Employee
Hi ashley_rosen great question - you should consider the following:
- 1) Determine what to test
- Examples: Subject lines, Personalization, Copy, Timing, Channels
- 2) Set a hypothesis
- Make a clear hypothesis about what you’re testing.
- Example hypothesis: The use of emojis will have a higher open rate
- 3) Be mindful of statistical significance
- Use the analytics - be sure to evaluate the significance of the uplift
- 4) Be thoughtful about the timing of your test
- Consider testing over longer periods of time to increase reliability
- 5) Use control groups
- Control groups are essential in testing a hypothesis and setting a benchmark for engagement to compare marketing efforts
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