Community Managerdylancarpe & Guendalina 2 questions! what would you say is the most common misconception about testing and what do you feel is often the most overlooked factor?
From my experience the most common overlooked factor is not considering statistical significance of a test and draw conclusions (that may be wrong) too early.
As for the misconception, not reconfirming/re-checking the test results regularly is for sure quite dangerous since users' behaviour can change quite quickly and what worked one year ago may not work anymore.
Definitely agree with Guendalina on this. Testing over a longer period of time will help make more reliable results to ensure that you're analysis is as accurate as possible. And to her second point, your customers are always changing how they engage - stay in front of it by having a continuous testing mindset!
