Tell us about other creative campaigns you've seen that inspire you

We seek out our MVP customers so we can celebrate their personal achieveMINTs. Recently send out surprise championship style rings (think MBA bling) to customers who referred the most friends to Mint. We think our customers are rad and worth celebrating in both big and small ways. We also love seeing their reactions and posts on Reddit and social when they get these items.

I have to take this opportunity to brag about Mint too! I’m constantly inspired by our customers, they are very creative and celebrate and show off our brand which is pretty unique for a wireless company. Every year we mail out a Ryan Reynolds holiday card and 2 years ago our holiday card included a temporary tattoo “no ragrets for switching to Mint Mobile”, which a dedicated customer converted into a permanent tattoo.

Another brand I’m a personal fan of is Liquid Death, they had a really unique partnership this year with their Yeti casket cooler. Yet, another way they think outside of the box when it comes to partnerships. 

I’m a lifelong fan of women’s sports, especially women's soccer, but between the Olympics and WNBA 2024 has been incredible, such as stars like Ruby player Ilona Maher creating a brand for herself. Alex Morgan’s brand Toteghxr with the viral tee “everyone watches women's sports” (available in French and English), WNBA stars and Mascots also having a moment. It’s this wonderful combination of paid and organic marketing that shows the strength and fierceness of sport. Endless sources of inspo.