Introductions
51 TopicsBraze for B2B Marketing ๐ชท
Hi everyone! ๐ I have been in MarTech for 16+ years and the co-founder of SalesWings, a Braze technology partner for best-in-breed B2B marketing functionality and use cases. I am keen to exchange and learn from Braze customers, advocates and users how they leverage Braze today in "B2B" go-to-market motions. Notably whenever marketing (operations) drives demand to a sales team, works on sales and marketing alignment and looks to break down data silos between marketing and sales. Also all things ABM (account based marketing). Whether its traditional B2B, B2B2C or high-consideration purchase B2C environments ("B2B"). We believe Braze is the go-to-solution to create modern and future-proof B2B buyer experiences with its vision of leveraging data combined with user-friendly tools across channels where modern B2B buyers are present to shape their buying vision. I am particularly interested to hear as well how Braze and us can develop our platforms further to cater to future-oriented "B2B" marketers... integrations, solutions, functionality, and really any relevant requirement and use case you are facing that may be currently "hard". I look forward to the exchange, and feel free to reach me on LinkedIn as well. Philip โ๏ธ21Views0likes0Comments๐ Lets chat about: CRM, Growth, and Digital Strategy? ๐
Hi everyone! Iโm Vladyslav, a Senior Application Consultant at VML MAP, where I help enterprises uplift their tech stack through CRM automation, marketing strategies, and personalization at scale. From customer engagement to retention strategies, I thrive on optimizing every touchpoint in the user journey, leveraging tools like Braze, Talon One, Amplitude, mParticle, Hubspot, DYield and many others to drive impactful results. With many years of experience in CRM and Growth, Iโve worked on large-scale marketing automation projects at companies like Glovo (DH), Wunderman Thompson MAP and many others, helping brands connect with their customers through data-driven strategies. ๐ก Whether itโs automation, A/B testing, lifecycle marketing, growth strategies or developing the most hacky solutions, I love geeking out over CRM innovation. Letโs connect, share insights, and collaborate on exciting projects!46Views2likes1CommentHey all ๐๐ผ let's connect
Hey everyone, I'm Max from 3K STUDIOS, a new Braze and CRM agency based in Hamburg, Germany. We are two individuals with over 5 years of experience with Braze and over 10 years of experience in the customer engagement field ๐ค. We are looking forward to connect with professionals and companies using Braze at any level ๐. It doesnโt matter if you just started and building your CRM infrastructure or need a level up on your Braze instance. Give us a heads up if youโre interested ๐จ. Feel free to check out our website ๐๐ผ https://3k-studios.com52Views3likes4Comments๐ฅ Hello! Letโs Talk All Things CRM & Player Engagement ๐
Hi everyone! Iโm Shelley, a Senior CRM Specialist at King, where I lead strategic CRM campaigns for Candy Crush Sagaโkeeping millions of players engaged through segmentation, personalisation, and lifecycle marketing. From tentpole events like Music Season & All Stars to high-impact partnerships, I drive multi-channel campaigns (Push, IAM, Email) that enhance the player experience and boost engagement at scale. Iโve been in marketing for 5+ years, with a strong focus on CRM in gaming, previously working on iconic titles like Star Wars: Hunters, Words With Friends, and Harry Potter: Puzzles & Spells at Zynga. Whether itโs automations, A/B testing, or re-engagement strategies, I love using data to optimise every touchpoint in the player journey. ๐ก Always up for chatting about lifecycle marketing, retention strategies, and all things Braze! Letโs connect, swap insights, and geek out over innovative CRM approaches. Who else here is working on fun player engagement initiatives? ๐38Views2likes0CommentsInterested in a Women in CRM Sydney group?
Hi everyone! My name is Meg, I am a Kiwi based in Sydney, and I wondered if any women would be interested in a CRM group? I heard from our account executive that there was a UK group made a few months ago, and it's been great for women to connect in the industry. I am just recently back using braze after using two years of using different platforms and I am so excited to be back in the platform and to be apart of this community again. Lovely to meet you all and I hope we can connect :) -Meg32Views2likes3CommentsHi Y'all
Hey there, I'm Vanessa! I'm super excited to be part of the Braze Bonfire community. I'm really focusing on honing my skills in developer email marketing and working towards digital marketing roles with a focus on analytics and strategy. ๐ When I'm not buried in programming or hitting the books, I'm usually hanging out with my stepson, gaming, chilling with our adorable pups, or exploring new places with my hubby. Our 3 furbabies definitely keep me on my toes: Stella, a 15-year-old Dachshund (Bosses the whole family); Logan, a 7-year-old German Hunt Terrier (Jadgterrier); and our newest addition, 1-year-old Hazel, who's a delightful mix of Corgi, Poodle, Dachshund, Pekingese, Schnauzer, Cocker Spaniel, Yorkshire Terrier, and Mini Aussie. ๐พ87Views3likes5CommentsExperienced Braze user looking for new role
๐ Hello! My name is a Geena and I am looking for a new role (Lifecycle Marketing, Retention Marketing, Marketing Ops, CRM). I was recently impacted by company wide layoffs. ๐ป Iโve been using Braze for 4 years and am well versed in Liquid Logic and Connected Content to power some really cool dynamic & personalized campaigns and canvases. ๐ธ Mostly recently, I worked for a marketplace with hundred thousands of SKUS, developing strategy, building, deploying and optimizing personalized & dynamic multi-channel lifecycle campaigns surfacing relevant items & reengaging users through email, push and in-app comms. A few favorite Braze accomplishments: Building a personalized Welcome Series canvas utilizing using Liquid Logic and Audience Paths driving an increase in key onsite behaviors. Optimizing API triggered & behavioral triggered comms through design experimentation, updated technical strategy Using Connected Content to dynamically populate relevant items in email Developing the foundations & guidelines for our push notifications strategy Educating cross-team collaborators on whatโs possible in Braze, helping unlock new campaign ideas & ways to personalize. Speaking at 2024 Braze Sales Kickoff to share my expertise! You can find me on LinkedIn: https://www.linkedin.com/in/geenawakeley Please reach out if you know of any opportunities! Thank you!149Views4likes1CommentHi, Ted here...
Nice to meet you. For the last 4+ years I have been the Technical CRM manager for the Corsair group of companies working here in the San Francisco bay area. Onboarding just after Covid sent everyone home for "a few weeks", its been quite the experience. My Braze journey started right around 3 years ago with the search for an engagement platform to replace Bronto, Klaviyo, Sendinblue, Mailchimp, and Attentive (for SMS), and also readily integrate with Corsair's CDP mParticle (an entirely different journey which had started the year prior). Fast forward, and Corsair, Drop, Elgato, Gamer Sensei, Origin PC, and Scuf Gaming have been successfully operating on a Martech stack with Braze, mParticle and Snowflake at its core, giving them the capabilities to carry them into the future for years to come. Last week, my journey may have ended with Corsair (along with ~100 coworkers), but I am sure Braze will continue to be part of my processional life for many years to come. Ted Scott https://www.linkedin.com/in/tedscott130Views3likes9Comments