Lifecycle Automation Manager at theSkimm

About our team and what we’ll build together

In this role, you will be responsible for planning, building, and optimizing user journey campaigns via email marketing, SMS, web, and more. Our ideal candidate loves working with other people – you live to collaborate with others to find new ideas and tactics. You are also highly data-driven and make decisions that are deeply rooted in analytics and insights.

Being a part of the Growth Marketing team provides the unique ability to work both strategically and creatively. There is always something new to learn and explore. We are solution-oriented problem-solvers with a finger on the pulse of the latest happenings and have the strategic wherewithal to analyze and determine the long-term impact that programs and partnerships will have on the company.

We aren’t afraid to think out of the box to grow our business and are always on the lookout for new opportunities to support theSkimm brand, team, mission, and our community. Paired with our team’s strong camaraderie and ‘can do’ attitude, we believe anything is possible — something that we find inspiring, fulfilling and fun. No day is the same and every project is different, providing the ultimate opportunity for career growth, learnings, and inspiration.

How you’ll contribute to our mission

The Lifecycle Marketing Manager will report to the VP of Growth Marketing and will work closely with the product, data, and engineering teams to strategically grow the user engagement and revenue. You will be integral in theSkimm’s evolution to becoming a top-tier media and lifestyle brand through your automated CRM campaigns that convert users through each stage of the user journey.

• Develop and manage CRM marketing campaigns (email, push, SMS, etc) across various stages of the customer journey, including welcome, activation, retention, and reactivation
• Analyze data and provide insights to optimize campaigns and drive performance
• Test and experiment with new channels, formats, and tactics to drive growth
• Work closely with cross-functional teams, including product, engineering, and design, to drive growth
• Build and maintain strong relationships with external partners, including agencies, vendors, and technology partners
• Develop and implement strategies to increase user engagement, retention, and lifetime value
• Develop and manage marketing automation workflows to increase efficiency and effectiveness

You’re ready for this! Here’s a bit more about what we’re looking for

• Bachelor's or advanced degree in marketing, business, or related field
• Experience with segmentation in Customer Data Platforms, bonus points for direct experience with Segment
• Experience with Customer Relationship Management platforms and Email Service Providers, bonus points for direct experience in SailThru
• 5+ years of experience in lifecycle marketing, email marketing, or related fields
• Proven track record of driving growth and revenue through lifecycle marketing campaigns
• Strong analytical skills and experience with data-driven decision-making
• Excellent communication and collaboration skills