Forum Discussion
Conversion Rate over 100%?
Hi, I'm struggling to understand the performance of one of our Canvases. I have both the conversion event and exit criteria as "any purchase", and users cannot re-enter the canvas. When I analyze ...
Hi dazza
To add to what TedScott noted, how Braze works is a user enters a canvas or campaign, then, once they have received all the messaging from that campaign or canvas, it watches the user for the time specified in your conversion window.
For example, if your canvas takes 5 days to get through, and your conversion window is 3 days, there are 8 days in total for Braze to measure a conversion. It works on the assumption that some users will get all the messaging but then not convert immediately. They may convert immediately, but quite often they will not.
Braze will only record the first conversion event, even if a user does the same event twice in the window, which still doesn't explain the over 100% conversion rate. I'm trying to recall if I've seen over 100% but not confident I have.
Conversion Events (braze.com)
I personally find Braze's conversion tracking pretty good, we do our analysis in Amplitude but Braze is a good temperature check. I wouldn't write it off.
What is the use case you are trying to measure converisons for?
🙂
