Forum Discussion
Conversion Rate over 100%?
Hi, I'm struggling to understand the performance of one of our Canvases. I have both the conversion event and exit criteria as "any purchase", and users cannot re-enter the canvas. When I analyze ...
We are using 3 days as the conversion window.
Perhaps I'm misunderstanding, but if Braze does not track direct conversions, how do we determine the performance of what we're setting up?
I have a canvas targeted at getting churned customers to make a purchase. I have a control group set up. How should I best evaluate the success of the churn campaign against the control group if I can't rely on the conversion rate?
