Welcome to the Test and Learn AMA!

Hi Arso thanks for asking! I can jump in from the Braze perspective. It depends on the use case, but in general:

• Ad-hoc testing
• Ad hoc testing is performed without any predefined schedule and is often used for quick checks or one-off tests (e.g. testing copy before sending a message to a bigger audience). It can help identify potential issues or opportunities for improvement quickly and efficiently, without requiring significant time/resources.
• Scheduled testing
• Scheduled testing happened on a regular cadence (e.g. weekly, monthly), often to support ongoing optimizations. It allows brands to track progress, identify trends, and make data-driven decisions over the long haul.
• Ongoing testing
• Ongoing testing is performed continuously, often to identify opportunities for improvement as they arise. It requires a culture of experimentation, but can help organizations stay agile and responsive to changing customer needs and market conditions.