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MaggieBrennan's avatar
MaggieBrennan
Icon for Community Manager rankCommunity Manager
2 years ago

Welcome to the Braze Inspiration Guide AMA!

Hi all! Super excited to have ishan_sharma and dana_newman here to host our Braze Inspiration Guide! Let's kick it off with the first question... Can you tell us a little bit more about the activate, monetize, retain framework that is covered in the 2023 Braze Inspiration Guide?

AMA
Braze Inspiration Guide 2023
  • ishan_sharma's avatar
    ishan_sharma
    Braze Employee
    2 years ago

    Absolutely! At Braze, we believe all businesses grow sustainably by optimizing the three core verticals of a customer lifecycle strategy - activation, monetization, and retention.

    • Activation is your first impression to your users, and can often become the last - it’s the only phase that touches 100% of your user base, so getting the first impression right is critical.
    • Monetize is all about how your brand drives revenue and profitability, and how certain customer actions line up to those goals.
    • Retention is all about long term relationships with users - a perfect outcome for brands in order to sustainably grow.

    The use cases in the BIG have been categorized in these verticals to support you wherever in the lifecycle you seek to optimize your customer engagement.