Tell us about different content you use to draw your audience in at Spark Networks

We haven’t fully leaned into humor, pop culture, or memes in our lifecycle campaigns yet, but it’s definitely something we’re exploring! We’re starting to take a more playful approach in our communications, particularly as we evolve our brand voices and test new engagement strategies.

We recently (like today) launched an influencer campaign for SilverSingles, where we’re experimenting with a more fun, pop culture-like tone. We look forward to seeing how this resonates with our audience. If all goes as planned, we look forward to incorporating more pop-culture moments, humor, and personality into our messaging.