Forum Discussion
Setting holiday message expectations
Hii Goot 👋 - do you have any tips for keeping your customers informed about what to expect from your brand around the holidays? Also maybe ideas on how to manage opt ins/outs of specific holiday ...
Hey Krisijan! Not 100% sure which part you are focusing on for "manage opt ins/outs of specific holiday messages via Braze," but I've seen many clients use email preference centers + subscription groups to manage what type of email content users want to be opted-in and out of. We see some customers do this for holiday, but more so for events such as Mother's Day/ Father's Day. They will send a message before the holiday noting it can be a difficult time and giving you the option to skip communications this year with a CTA button.
