Let's talk about the value WhatsApp unlocks

I started to touch on this in the last question. First, it’s a very personal channel, since consumers use it every day for peer-to-peer messaging. That habitual behavior translates into high engagement rates for marketers, making it a perfect channel for your most important communications. The other element that makes WhatsApp unique is that it’s conversational—the app was built for two-way communication with features like quick replies. That functionality unlocks a ton of use cases that can be challenging to implement on other channels; think collecting customer preferences, running surveys to gauge customer satisfaction, gamified promotions, and more.