Let's hear about how this success has reshaped how you think about engaging your customers now

Whenever I’m creating a campaign or communication that will deliver to our customers, I ask myself “What value is the customer getting from this?” If I can’t answer this question, then I go back and re-think my initiative. My main objective is to retain our current customers and generate value where possible. Whether that’s informing them about a new product feature, informing them how to save the most money on their renewal, or sending them a free milkshake, I am constantly thinking about how my customers will receive this message.