How to stand out in the holiday season

Marketers have a tough job—standing out in their customers’ crowded inboxes! Here are some of our recommendations:

• Interactivity: During our Inbox Big Bets session at Forge 2024, we discussed the rise of interactivity in email. Data shows a +73% Click Rate for Interactive Emails (vs. non-interactive email). AMP for Email and partners like Movable Ink have revolutionized the way we interact with email by transforming static messages into dynamic experiences that resemble mini web pages within the inbox. Capabilities and features like product carousels, wishlists, and booking calendars can enhance engagement and bring joy to the email experience. These are some of our favorite examples that bring this to life - NBA and Instacart
• Do more with data: Treat subscribers like people, not static lists. Take a look into your data and target niche segments that are often overlooked. Consider eco-conscious customers who have visited your sustainability pages or users brought in through a refer-a-friend campaign. When you’re looking to provide customized experiences—and see stronger results—segmentation is one of the most effective ways to make that happen. Learn more from Too Good to Go here.
• Subject Lines: A compelling subject line can make all the difference. Check out 9 Best Practices for Email Subject Lines