Another question for our Braze Inspiration Guide AMA

“Aha moments” will of course vary based on the vertical and business but generally speaking, these are commonly instances like making a purchase, adding to cart, or favoriting an item.  Specifically for activation campaigns, we see customers particularly focus on driving towards “Aha moments” such as:

1. when a user provides their communication preferences
2. when a user fills out their profile with personal information like gender, birthday, etc.,
3. when a user converts on a free trial subscription
4. when a user rates or provides feedback on your app or experience
5. and the white whale– when a user refers a friend!