Announcing the Braze Data Platform

Today, we're excited to launch the Braze Data Platform, unifying our data products and integrations under one umbrella. Here’s a quick rundown:

What is it? 🤔

The Braze Data Platform powers tailored, impactful experiences across digital touchpoints with three core pillars:

1. Data Unification: Ingest and consolidate first-party data from any source with ultra-low latency. 📊 Includes Cloud Data Ingestion and Data Transformations.

2. Data Activation: Understand customer behaviors and preferences in real-time with an always-on data stream updating profiles and segments instantly. 🔄 Includes SQL Segment Extensions and Deterministic ID management.

3. Data Distribution: Stream data to external systems for better insights and decisions using powerful partner integrations. 🌐 Includes Currents and Snowflake Data Sharing.

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