Forum Discussion

DRamirez's avatar
DRamirez
Practitioner III
6 months ago

Link usage within Catalogs

Hi everybody!

When using links that are generated from Catalogs, has anybody ever worked with link aliasing/utm tagging? It seems that the email drag & drop editor won't recognize the link in the "link management" section.

  • raygee's avatar
    raygee
    Active Member

    We manage our URL's and UTM components separately to do this.

    The base URL is defined in the workspace-specific email header, main URL comes via a Catalog, and the UTM is defined in a variable in the email header, which the team can change per campaign or template in a Canvas, depending on requirements. 

    We tie these together by bringing the variables together in the template/content block. E.g.: {{websiteBaseURL}}/{{item[0].linkURL | strip}}{{campaignUTM | strip | escape}}

  • There's actually a lot of discussions around this in Email Geeks, but it would be great to nail it down here as well! People have tried various things to get this working.

  • I use URLs in catalogs too. You need to hardcode the utm tags in the catalog URLs.

    • gaiadm_'s avatar
      gaiadm_
      Active Member

      Yes I do that too. It would be useful to have another solution though, in case you'would need different parameters only for one campaign for example, or in ab testing