Forum Discussion
Guidelines for different email types
Does anyone have helpful articles or case studies that describe the difference between marketing, operational and transactional emails? I'm currently helping define this for my company as we migrate ...
Hey juliettec1230 - the way I think about these 3 is:
Marketing: Used to send promotions and special offers - usually sent en masse to customers.
*Operational: Used to communicate critical information to your customers - can be sent to individuals or en masse.
*Transactional: Used to communication information that relates to a purchase/transaction - sent to individuals.
*In practice I group operational and transactional together as they both bypass subscription preferences, whereas marketing requires explicit consent/opt-in.
