Any tips for starting a loyalty program?

For a brand new to launching a loyalty program, start by defining clear objectives—whether it's increasing customer retention, boosting sales, or enhancing brand engagement. Every loyalty program should be different, so it is important to understand your audience's preferences and behaviors to design a program that resonates with them! No matter what the program is, I think it is important to keep the structure simple and intuitive, ensuring customers can easily understand how to earn and redeem rewards.

If you don’t have the support/bandwidth needed to launch a traditional, points-based loyalty program, I suggest starting with something that can be run primarily through Braze, such as offering rewards on a customer’s birthday, or exclusive deals for email subscribers. Campaigns like this are a great way to drive engagement and brand loyalty.