Braze for B2B Marketing 🪷
Hi everyone! 🙂 I have been in MarTech for 16+ years and the co-founder of SalesWings, a Braze technology partner for best-in-breed B2B marketing functionality and use cases. I am keen to exchange and learn from Braze customers, advocates and users how they leverage Braze today in "B2B" go-to-market motions. Notably whenever marketing (operations) drives demand to a sales team, works on sales and marketing alignment and looks to break down data silos between marketing and sales. Also all things ABM (account based marketing). Whether its traditional B2B, B2B2C or high-consideration purchase B2C environments ("B2B"). We believe Braze is the go-to-solution to create modern and future-proof B2B buyer experiences with its vision of leveraging data combined with user-friendly tools across channels where modern B2B buyers are present to shape their buying vision. I am particularly interested to hear as well how Braze and us can develop our platforms further to cater to future-oriented "B2B" marketers... integrations, solutions, functionality, and really any relevant requirement and use case you are facing that may be currently "hard". I look forward to the exchange, and feel free to reach me on LinkedIn as well. Philip ☀️🚀 Lets chat about: CRM, Growth, and Digital Strategy? 📈
Hi everyone! I’m Vladyslav, a Senior Application Consultant at VML MAP, where I help enterprises uplift their tech stack through CRM automation, marketing strategies, and personalization at scale. From customer engagement to retention strategies, I thrive on optimizing every touchpoint in the user journey, leveraging tools like Braze, Talon One, Amplitude, mParticle, Hubspot, DYield and many others to drive impactful results. With many years of experience in CRM and Growth, I’ve worked on large-scale marketing automation projects at companies like Glovo (DH), Wunderman Thompson MAP and many others, helping brands connect with their customers through data-driven strategies. 💡 Whether it’s automation, A/B testing, lifecycle marketing, growth strategies or developing the most hacky solutions, I love geeking out over CRM innovation. Let’s connect, share insights, and collaborate on exciting projects!Hey all 👋🏼 let's connect
Hey everyone, I'm Max from 3K STUDIOS, a new Braze and CRM agency based in Hamburg, Germany. We are two individuals with over 5 years of experience with Braze and over 10 years of experience in the customer engagement field 🤓. We are looking forward to connect with professionals and companies using Braze at any level 🚀. It doesn’t matter if you just started and building your CRM infrastructure or need a level up on your Braze instance. Give us a heads up if you’re interested 📨. Feel free to check out our website 👉🏼 https://3k-studios.com🔥 Hello! Let’s Talk All Things CRM & Player Engagement 🚀
Hi everyone! I’m Shelley, a Senior CRM Specialist at King, where I lead strategic CRM campaigns for Candy Crush Saga—keeping millions of players engaged through segmentation, personalisation, and lifecycle marketing. From tentpole events like Music Season & All Stars to high-impact partnerships, I drive multi-channel campaigns (Push, IAM, Email) that enhance the player experience and boost engagement at scale. I’ve been in marketing for 5+ years, with a strong focus on CRM in gaming, previously working on iconic titles like Star Wars: Hunters, Words With Friends, and Harry Potter: Puzzles & Spells at Zynga. Whether it’s automations, A/B testing, or re-engagement strategies, I love using data to optimise every touchpoint in the player journey. 💡 Always up for chatting about lifecycle marketing, retention strategies, and all things Braze! Let’s connect, swap insights, and geek out over innovative CRM approaches. Who else here is working on fun player engagement initiatives? 👀
Interested in a Women in CRM Sydney group?
Hi everyone! My name is Meg, I am a Kiwi based in Sydney, and I wondered if any women would be interested in a CRM group? I heard from our account executive that there was a UK group made a few months ago, and it's been great for women to connect in the industry. I am just recently back using braze after using two years of using different platforms and I am so excited to be back in the platform and to be apart of this community again. Lovely to meet you all and I hope we can connect :) -MegCheck out the thought starter conversations in some of our Community Groups
Hi Bonfire friends! I wanted to send a friendly reminder about some of our Community Groups that you might be interested in joining. ⭐ Creative Collective - Do you aspire to create the kind of creative campaigns that will win you a Torchie Award at Forge 2025? Join this group of marketers pushing the bounds of creativity while using Braze. Weigh in on LindseySilver 's latest Creative Collective spotlight that highlights the Shake Shack Congestion Pricing campaign. 🤑 Financial Services - Are you looking to talk with other Braze customers across the financial services? Look no further. There are a number of resources worth checking out in the group: Trust at Every Touchpoint: Why Customer Engagement is a Crucial Component in Your Overall Risk Management Strategy 2024 Financial Services Marketing Trends to Watch From Skeptic to Believer: Crossing the Crypto Barrier in 2025 🛍️ Retail and eCommerce - Join retail and eCommerce enthusiasts dedicated to enhancing their customer engagement through innovative strategies, shared insights and collaborative networking. Check out: Elevated Shopping Journeys Will Be Essential for Retail in 2025: Lessons from Black Friday/Cyber Monday
Braze App Consultant
We launched an app for our e-commerce store called Jomashop. We are 12 months in and have 350,000 downloads. We are looking for an app consultant to help us improve the overall app experience and set up more advanced automated flows and pushes. If you know of a good braze app consultant please let us know! We would love to hire the right / firm to help us. My email is Jacob_s at Jomashop.com
Tracking campaigns progress and logging changes in them
Hi Braze people, I would like to get to know if you are using any tools, or ways, or methods of tracking campaigns progress (except for the Braze reports) - how do you follow which campaigns are in the testing mode, which are successful and which are not? How do you keep track of this in order to have full visibility of what you are doing and what progress you are making? And the second question - how do you follow or log changes that you make in the campaigns? For example, you have the first variant of a campaign (first iteration) and it proved to be not effective, so you make changes and you relaunch it as a new experiment. In this case you need to know what exactly was changed, on what date and when you should come back to it to check the results. Using the spreadsheets for this purpose becomes inconvenient when you have many canvases, so maybe there is a better solution some of you might be using. Thanks for any tips and advise!Hi Y'all
Hey there, I'm Vanessa! I'm super excited to be part of the Braze Bonfire community. I'm really focusing on honing my skills in developer email marketing and working towards digital marketing roles with a focus on analytics and strategy. 😊 When I'm not buried in programming or hitting the books, I'm usually hanging out with my stepson, gaming, chilling with our adorable pups, or exploring new places with my hubby. Our 3 furbabies definitely keep me on my toes: Stella, a 15-year-old Dachshund (Bosses the whole family); Logan, a 7-year-old German Hunt Terrier (Jadgterrier); and our newest addition, 1-year-old Hazel, who's a delightful mix of Corgi, Poodle, Dachshund, Pekingese, Schnauzer, Cocker Spaniel, Yorkshire Terrier, and Mini Aussie. 🐾
